Max Smith

Publicity vs. Advertising – A Recession Survival Tip

With few exceptions, print advertising is wasteful for small to mid-sized businesses. It’s true even when the return on advertising is positive, as there’s a more cost-effective alternative: publicity.

With few exceptions, print advertising is wasteful for small to mid-sized businesses. It’s true even when the return on advertising is positive, as there’s a more cost-effective alternative: publicity.

Print advertising is expensive, lacks credibility, and often ignored.

Publicity is cost-effective, has strong credibility, and gets much more of readers’ attention.

Where editorial content is what people buy newspapers and magazines for, ads are ignored by most consumers and the claims contained in the ads carry little creditably.

The cost difference can be quite staggering.  Good publicists often generate media coverage at less than 10% of the cost of the same space if it were purchased as ad space. Some PR agencies charge for results only, foregoing retainers and hourly rates, see for example www.PublicityGuaranteed.com

How much can you save by getting exposure via publicity rather than advertising? It’s easy to ascertain by posting your objectives on www.AllPublicists.com, free of charge, and evaluating bids of multiple publicists.

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