Ready To Market On The Internet?

You have a great product or idea. You’ve checked out the logistics and everything seems to be in favor of financial success and new found fame. Then you set to market your product on your website. You have great articles and you carefully selected the clipart to enhance your pages. You wait and nothing happens. Another day passes and you have a mere handful of visitors to your site. The sunshine is fading and doubt is beginning to creep into your mind. Maybe this wasn’t as great a product as you had first imagined. There are similar offerings on the internet and they seem to be moving right along. So, what’s the problem?

There isn’t any. What’s missing is time! Of course, there are instances where fame and fortune strike immediately but these are few and far between. What you need is to give your site and your idea the commodity of time. The search engines take time, advertising is not going to attract the majority of people overnight, and simply stated, “You will have to pay your dues and wait.” But how long do you wait?

During the transition period from insight to final product you polished, cut, and polished some more. Now, you find yourself in the same situation. During the waiting period for everything to take place on the internet, you have the time to polish, cut and polish some more. Of course, everything was perfect when you set it up and published it. So, why do you need to fix anything up if it’s not broken? By checking your competition, discovering new ways to promote, and reading material presented by those who have survived the panic of “new”, you will discover marketing tips and skills that you may never have thought of. People are willing to share knowledge if you are willing to listen and take the time. There are some pretty well-known figures in internet marketing, and they have the credentials and statistics to backup their facts. There is a lot of know-how in stepping on the sidelines, listening, and learning all you can. You certainly can take advantage of a feature, detail, or tip that is perfect for your product. If you feel you can benefit by applying some technique or suggestion, try it. If you don’t, you will never know if it could have worked in your particular situation.

If you patiently wait, listen, and learn in the period just before success, you will gain valuable insight into marketing tools and techniques. Visit websites that have the visitors and the counters to validate their claims. Check our search engine listings and rank. These usually are the most popular “click ons” in a particular subject area. Read, read, and when you feel you’ve mastered everything, visit one more site and read a little more. There is really no limit to the knowledge that is contained in the millions of sites that are part of the internet web system. You might just become an expert in your field and then you will, in turn, be the site that others come to for direction and possible hints to success.

If you have great content and change the content often to attract repeat visitors as well as first-timers, you are far above the crowd. Of course, having a great product and idea is number one under any circumstances. Treating your customers with the respect they deserve and the professionalism they expect will guarantee you buyers and satisfied customers. Doing business on the internet is like anything worthwhile in life. It takes time, patience, and vision. Old-fashioned virtues of truth in advertising, offering needed assistance and advice, as well as above-board accounting and transaction procedures all lay the groundwork for a long successful trip through the cyberspace business complex. Everyone starts on the ground floor, and its always best to remember that no matter how high you may climb, there are stairs that go both ways.
ENJOY !
©Arleen M. Kaptur 2002 July