Reasons to Attend The Fair As An Exhibitor

Exhibitors from all over Mainland China gather at the Canton Fair venue. Some present their newest designs and products while others ingeniously bring their newest prototypes with them, hoping to raise the curiosity of keen-sighted entrepreneurs for potential long-term cooperation. Others merely profile themselves by exposing the most exotic specialties in their region. It is safe to say that at the Fair you can expect to see the trendiest Chinese products at the Fair on proud display.

However, competition at the Canton Fair has increased over previous years and is getting tougher. Close to 100,000 applications for booths were made online for the last session in November 2011, but only 58,714 were allocated (thus only about 3 out of 5). Lui Jianiun, the Canton Fair spokesperson and Vice Director of the China Foreign Trade Centre, said that this quota is deliberate so as to restrain “the expansion which has enabled the organization to enhance the quality and professional level of the event”.

Companies have many reasons to exhibit their products at the Canton Fair since the event represents one of the most efficient channels through which products can be marketed. It requires comprehensive planning with clear marketing objectives under an overall business strategy framework. When optimally designed and carried out, the company can reap the fruit of its investments. The Fair is in general a good opportunity for exhibitors to develop their business and a very efficient tool for marketing and networking with many potential customers and partners.

Reasons to attend the Fair as an exhibitor:
The Canton Fair allows the exhibitor to:
•Expand its client portfolio and strengthen its relationship with its clients bymeans of many face-to-face contacts
•Increase exposure in the presence of domestic and overseas buyers
•Get information about the latest branch-related developments, and accordingly devise a strategy that copes with the challenges of the future
•Get inspiration for creative initiatives and tailor strategies so as to bolster business ahead of competitors
•Network with key partners and suppliers to establish long-term relationships
In addition, the Fair presents an excellent opportunity to facilitate the positioning of a brand. In general, creating bonds with many key stakeholders can increase awareness of a brand and improve a company’s image and business.