Recognize The Difference Between Marketing And Selling

Selling consists of the steps taken to close a sale or to try and persuade a potential buyer to become a customer.  On the other hand, marketing by definition is to expose for sale in a market.

The foundation of marketing is really just made up of research.  The first step is to identify who your prospective buyers are.  Once you’ve done this, try to reach them by forming a ‘marketing message’.  This message should be aimed at connecting with the wants and needs of your potential customers.  Then you can seek out how to best get their attention with your products.  This is usually done through some type of advertising.  If this can be done successfully, your chances of making a sale will increase.

There are some amazing programs out there that will definitely put online marketing at an advantage over offline marketing methods.  One program can be used to find out what people are currently looking at or searching for online.  Another advantage is that online marketers are able to do market research through the use of search engines or key word searches, which will provide valuable insight.

One common element in marketing and selling is that there is a ‘pitch’.  For marketing purposes, the pitch is how well the marketing message is delivered.  If things were communicated just right, then the message can be delivered clearly in the means used to reach the potential customer.

Within the realm of selling, the process that is utilized most often is called overcoming objections.  This technique is more specific and detailed as it has a goal of assisting a possible customer to make a commitment to buy, whereas marketing should have the focus of revealing the likely objections that may exist.  It is these objections that might deter a potential buyer from making a sale.  So, the goal is to remove them from the mind of the customer.  This is much different than selling because the marketing research is used before the point of sale.

Some might consider marketing to be just a game of numbers, but there is actually much more to it than that.  One of the keys to success seems to be involved with knowing just how to reach potential buyers.  The successful marketers appear to have it in their nature to know just what to do and how to do it. 

Regardless of the methods used, an emphasis on the numbers within network marketing still exists.  Many marketers find it easy to believe that if the audience is big enough, sales will come automatically.  It can be easy to apply numbers to compensation models, but don’t get caught up in thinking this way.  Bigger numbers do not always equate a greater success.  Those who run their business this way will not often see any tangible rewards.

The important thing is that you have a good marketing plan and you are able to use your marketing message effectively.  Remember that the key to using a marketing message is that you want it to be seen by the right people at the right time.  Once you’ve established that, make sure your message is put in front of as many people as possible.