Unleashing the Power Marketer Within: Boost Your Earnings to New Heights

The Power of Online and Offline Marketing

The internet is an unparalleled lead generator, capable of exposing your offer to millions in an instant. However, mail order remains an effective method for delivering your message directly to your leads. Major companies continue to advertise in newspapers, on TV, and on the radio, demonstrating the enduring power of traditional marketing methods. Companies like AOL, eBay, and GoTo are testament to this fact.

Doubling Your Sales: The Power of Dual Marketing

To double your sales, consider utilizing both online and offline advertising. By combining these two methods, you can increase your income by 100%. Here's a simple, cost-effective strategy to boost your income:

• Identify the best qualities of your product or service and compile them into a How-To report. Ensure that the report is packed with benefits that appeal to your target audience.

• Offer this report for free to anyone who might be interested, such as e-zine publishers or webmasters looking for content. You can also post a small classified on free ad sites.

By doing this, you've transformed a mail order loss leader into a powerful, free lead generator.

The Role of Mail Order in Your Marketing Strategy

You might be wondering where mail order fits into this strategy. The next step is to take your leads and start sending them your sales literature in a direct mail package. While this might seem counterintuitive given the cost of printing and postage, there are several reasons why this is a beneficial move:

• Your direct mail piece will have no competitors and is likely to be read.
• Hard copy advertising tends to stay in the reader's mind longer than an easily deleted email message.
• You can contact your prospects on a regular basis.
• You can sell your in-house list for even greater profits.

In conclusion, the key to skyrocketing your income lies in the strategic combination of online and offline marketing. By following the steps outlined above, you can harness the power of both these methods to boost your sales and maximize your earnings. The rest is up to you. Here's to your success!