Revitalize Your Business To Increase Your Sales

REVITALIZE YOUR BUSINESS TO INCREASE YOUR SALES
Copyright 2002 Bob Leduc

Is your business going through a period of slow or no
growth? Here are 4 low-cost ways you can revitalize your
business - and increase your sales.

1. PROMOTE A NEW USE FOR YOUR PRODUCT OR SERVICE

Find and promote a new way customers can benefit by using
your product or service. You will immediately attract a new
group of potential customers. You will also capture
customers from your competitors who cannot provide or do
not promote this new benefit.

For example, I recently saw a promotion for a well-known
marketing course normally sold to individuals. The
promotion targeted sales organizations and offered a
special group purchase plan. It stressed how the course
would increase the sales organization's productivity and
income.

2. USE A NEW METHOD OF ADVERTISING

Test some new methods of advertising to attract a fresh
group of prospective customers.

For example, print your best small ad on 4 by 6 inch
postcards and mail them to a list of prospects in your
targeted market. Postcards cost very little to prepare and
send. And your promotions will not be seen by competitors
who see (and copy) them in most other media.

TIP: Continually test new marketing methods - and old ones
you never tried. You can reach more prospects and generate
more sales with a variety of marketing methods than with
just one or two.

3. GENERATE SOME FREE PUBLICITY

Publicity is what you get when someone else promotes (or
you get them to promote) your business. It establishes more
credibility with prospective customers than advertising and
generates sales at a much lower cost.

Look for ways you can generate some free publicity for your
business. For example, contact non-competing businesses
serving customers in your market. Offer to publicize their
products or services to your customers in exchange for
their publicizing your services to their customers.

CAUTION: Do not expect free publicity to replace the
results you get with advertising. Use it to supplement your
advertising. You control where and when your advertising
appears. You cannot control where or when you get publicity
...or whether you get any at all.

4. CONVERT YOUR CUSTOMERS INTO PUBLICITY AGENTS

Satisfied customers can be your most effective publicity
agents. Give them an incentive to tell their associates and
friends about the value of your products or services. An
endorsement from them is much more effective than
advertising - and it is much cheaper.

For example, ask your customers for referrals. Offer to
reward them each time one of their referrals becomes a
customer. Your reward can be as simple as a special
discount on their next order or a special bonus item.

Every business goes through periods of slow or no growth.
When it happens to you, use these 4 low-cost marketing
tactics to revitalize your business - and increase your
sales.

Bob Leduc spent 20 years helping businesses just like yours
find new customers and increase sales. He just released a
New Edition of his manual, How To Build Your Small Business
Fast With Simple Postcards and several other publications to
help small businesses grow and prosper. For more information:
Email: BobLeduc@aol.com Subject: "Postcards"
Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV