RVTraderOnline.com’s Website Redesign Tailors to Advertisers and Presents New Opportunities

Marketing Articles | February 15, 2006

RVTraderOnline.com, an online showroom of over 75,000 recreational vehicles across the US and a division of Trader Publishing Company has undergone a website redesign to become more user-friendly and provide even more opportunities for dealers, suppliers, and manufacturers to target active RV enthusiasts.

With the advent of a Dealer Spotlight ad on the homepage, dealers are given the opportunity to outshine competing homepage ads with a larger ad on the left side of the page and directly to the left of the homepage search function. This way, no matter what the visitor searches for, they are sure to notice this particular ad and give the dealer maximized exposure and a superb chance to make a good first impression on RVTraderOnline.com.

Other opportunities such as the homepage skyscraper ad and the header banner ad have been increased in size to provide the advertiser with more space for branding. This is the best avenue for an RV manufacturer or supplier to establish branding and name recognition to a market of RV enthusiasts who are repeat visitors to the website. The skyscraper and header banner are run-of-site, providing advertisers a constant showcase so that the ad will be seen by visitors on a countless number of pages on the website. RVTraderOnline.com currently receives nearly 8 million pageviews per month.

Finally, buyers and sellers can find a table containing resources for their recreational vehicles on every page of the website. Resources like insurance quotes, warranties, generators, financing, parts & accessories, and various products for the RV lifestyle, are pages designed for suppliers to stage themselves where visitors are requesting products and services to supplement their new purchases.

Scott Vollmer, the Business Development Manager of RVTraderOnline.com shares his feelings on the website redesign, "this is a long-awaited change that we have been developing and testing for months. After nearly 5 years of the same website design, we’re ready for a new approach, more streamlined maneuverability for our users, and more unique ways for our advertisers to reach and harvest leads."

RVTraderOnline.com is the leading online classified ad service bringing RV buyers and sellers together in one virtual marketplace with over 500,000 unique visitors per month, (WebTrends, 2005). Advertising their inventory on RVTraderOnline.com, dealers and independent owners alike are reaching RV enthusiasts who are interested in researching and purchasing new and used recreational vehicles online.

Headquartered in Norfolk, VA, RVTraderOnline.com is part of TraderOnline.com’s network of websites covering new and used vehicle categories such as boats, trucks, motorcycles, ATVs, aircraft, equipment and collector car vehicles, and general merchandise. TraderOnline.com is a division of Trader Publishing Company, the nation's largest distributor of photo-classified ad publications. For more information about RVTraderOnline.com , call toll-free 888-813-7304 or visit www.RVTraderOnline.com.

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ABOUT THE AUTHOR

Jackie Moniot is the Marketing Manager of RVTraderOnline.com, a division of Trader Publishing Company, the nation's largest distributor of photo-classified ad publications.