Judy Cullins

Save Time and Money Marketing to One Audience

Let's say that before this year ends, you want to market your book at $20 to 170,000 business women over 40 who want to create a ... You have found them on top Web sites through a search for

Let's say that before this year ends, you want to market your book at $20 to
170,000 business women over 40 who want to create a relationship. You have
found them on top Web sites through a search for "listening,"
"communication," and "business women."

If you sell your book for $20 to 20,000 business women out of the total
number, your market is worth $400,000.(your book makes you $400,000). In one
year, is that a realistic number for you, considering the cost of your book
to produce? (your cost is almost free as an eBook). Will you put enough
marketing time and money into it to make enough money over your investment?
Will you make the money you want? How much time and money are you willing to
spend to make the $400,000? Are your numbers realistic?

Focus your marketing efforts and money on one audience at a time. Then you
won't waste time and money chasing the wrong market. You won't diffuse your
marketing time and money. You will have a specific sales goal, and you will
sell enough books to make you smile through the next big holiday!

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