Search Engine Marketing and Off-Page SEO
If you want free traffic from search engines, you should understand off-page SEO.† Off-page SEO can help you rank well in the search engine results.
When it comes to SEO, all backlinks arenít created equal.† Some are better than others.† I donít think anyone can tell you the precise value of each link and how it affects your overall SERP position.† Thatís information that only Google has and they donít like to share that information.
To get the benefit of a backlink, Google needs to be aware of your link.† That means you need to make sure that the pages that youíre getting links from are crawled by Google.† If not, the backlink wonít help you.
There are two resources that can help you track backlinks.† Both are free.† First, is Google Webmaster Tools.† The tool shows you exactly how many backlinks you have, what pages they link to, what webpages they come from, and the anchor text most commonly used to link to your site.†
If you know you have links from a website but theyíre not showing†up in your Google Webmaster Tools, you need to figure out why.† You donít want to waste your time getting links if Google isnít finding them.
The second resource is Yahoo Site Explorer.† Yahoo site explorer tracks how many links your site has and where they came from.† You can also use site explorer to explore other websites.† If you want to know where your competitors are getting their links from, run the domain through Yahoo Site Explorer and you can find out.
The link information from Yahoo and Google arenít 100% accurate.† In addition, the results are delayed.† It takes time for the search engines to find the links and get them into the system.† Your links will change over time also.† Youíll gain some links.† Youíll lose some links.† Donít obsess over it and keep getting backlinks from the best resources you can.
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For a complete overview of the SEO basics, check out Open Cobra.† It's a make money online experiment with free information on choosing keywords, keyword research, how to get web traffic and more.