The Power of Repeat Visitors: A Deep Dive into Web Traffic Analysis

Jan 2
06:01

2024

Bob Osgoodby

Bob Osgoodby

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The first year of your online business has come to a close, and you've recorded 8,126 visits to your website from 3,712 unique users. This equates to an average of approximately 10 visitors per day. A closer look at these numbers reveals that a portion of these visitors were sufficiently intrigued to explore other pages on your site during their visit. Much like a satisfying meal, some returned for second helpings, and perhaps even thirds.

The Impact of Web Traffic on Sales

It's a well-known fact that only a small fraction of website visitors actually make a purchase. If you're selling a high-value product,The Power of Repeat Visitors: A Deep Dive into Web Traffic Analysis Articles this could translate into substantial sales, making the traffic perfectly acceptable. However, if you're selling a low-cost item, you may have only made a modest profit or just managed to cover your costs.

The website selling the high-value product must align their production capabilities with demand. Perhaps they can't accommodate any more customers. The seller of the low-cost items, on the other hand, has their work cut out for them.

The Challenge for Low-Cost Item Sellers

Industry experts often advise that you must sell yourself first, and the product or service will follow. This holds true to a certain extent. However, you must also have a product that is marketable and competitively priced.

Consider pricing. Recently, I was browsing an online Garden Supply Store. Common items were priced almost twice as high as what I could find in my local store. While I gleaned some good ideas, that vendor lost a sale. Prices must be competitive, and when you factor in shipping and handling, the price difference becomes even more significant. The idea of selling locally available items at a higher cost is not viable. The online entrepreneur will struggle to compete with chain stores.

Finding a Niche Market

Does this mean there's no market for an online entrepreneur? Absolutely not! However, there needs to be a product line that isn't readily available in local outlets - a niche market.

Services, particularly online services, are usually strong. Find a niche in this area, and you're likely to succeed. But what kind of services sell? There are many, but they typically don't come in the form of affiliate programs that thousands of others are trying to sell. You might argue that affiliate programs are a great deal. With minimal investment, you can be up and running in no time.

But why should someone buy from you, a product that's being peddled all over the web? This is where the advice of industry experts comes into play. You must sell yourself first and do something that sets you apart from others offering the same product or service.

The Power of Personal Branding

Having your own website is a great start. You can include your picture, a brief bio, and list your reasons for joining the program. If you can sell yourself, the affiliate sale becomes much easier. But to do this, you must be able to lure your visitors back. If you can get them to visit multiple times, your chances of making a sale significantly increase.

There are several ways to encourage return visits. Regularly updated content is a great start. If you provide information that interests them, they'll return. A guest book where you can capture their email address is a huge plus. You can then notify them when the content has changed, and you're building a valuable mailing list. Running a contest is also a good draw.

If you can get your visitors to return for seconds, or even thirds, you significantly increase your chances of selling your product or services. You might also attract a lot of new visitors through word-of-mouth, which is always one of the most powerful forms of advertising.

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