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Setting up a Marketing Campaign Schedule

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Marketing is a multi-step process and one of the steps in the process involves creating a schedule to communicate with your audience. Ideally, your marketing campaign schedule should mix various types of marketing collateral and communications that range between online and offline efforts. Committing your marketing efforts to the calendar can help to make your marketing more effective, more consistent and create more business.

Getting it on the Calendar

Sit down and commit your marketing campaign to paper. Whether you are promoting a specific product or running a special sales promotion, sketch out the timeline of how the campaign will roll out. Putting the schedule on paper will act as your guide, but it also helps you to see how all of the marketing pieces should work together.

Convert Leads into Sales

The marketing pieces that make up your overall marketing campaign are your opportunities to convert your leads, subscribers, current and past customers into paying customers. This may sound contrary, but it’s also important that every email or communication your subscribers receive from you isn’t a blatant attempt to sell them your product or service. If you try to sell subscribers something every single time you communicate with them, your subscribers will simply become annoyed, probably unsubscribe from your list and may be lost to you forever. So be sure to mix informational content with sales content.

When setting up your marketing and communication schedule, you can apply the one in three rules. The one in three rule states that every third email you send to a contact can be a blatant attempt to sell them something.

A sample schedule may look something like this for the month of October:

October 8: Send e-newsletter

October 15: Send another e-newsletter

October 20: Send an email promotion offering 50% off Product A

October 22: Send new e-newsletter

October 27: Send the email promotion offering 50% off Product A (“time is running out”)

October 29: Send new e-newsletter

October 31: Send final email promotion offering 50% off Product A (“last chance to save”)

Marketing is a multi-step process and communicating with your audience in stages is a consistent and effective way to boost business. Create a schedule to communicate with your audience—mixing various types of communications—to help keep your marketing efforts on track.

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About the Author

 

Copywriter and marketing consultant, Kristie Lorette, is passionate about helping entrepreneurs and businesses create copy and marketing pieces that sizzle, motivate, and sell. She is also the author of Action Marketing: A Step-by-step Guide to Launch Your Business Marketing Plan. For more information, visit http://wp.me/ptLrh-1.

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR





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