Skills Needed By Rochester Internet Marketing Consultants

Rochester internet marketing consultants not only have to be technically, and analytically savvy, they also must be attuned to motivations that move site visitors to become customers.  This requires an understanding of the technologies that drive the internet in addition to grasping fundamental human needs.

An internet marketer needs to understand the potential strengths and weakness of internet techniques, and how to instruct a client to best use these for their business.  An internet consultant would first explain that it’s not enough to have a website. It has to first be found by people before they can be turned into customers. The process of promoting a website online is referred to as Search Engine Optimization (SEM).

SEM takes many forms. On one hand it’s the process of boosting a site’s visibility on the search engine results pages (SERP’s) on Google, Yahoo & Bing. Optimizing for the organic or natural results that appear on the left is known as search engine optimization (SEO). While you can also buy visibility on search pages on the right hand side and top results, this is known as per per click (PPC).

Promoting a website using SEO can take many tacts. This might include writing articles and submitting to directories to gain targeted backlinks, or submitting press releases with content optimized for important keywords. 

Then again it might involve an ingenious effort to create a useful widget that people can place on their sites as long as they keep a backlink to the original widget author’s site. The key to these efforts is obtaining as many relevant backlinks that the search engines will view as a vote of confidence. More links often means higher rankings in the SERP’s which leads to more traffic.

Of course a Rochester internet marketing consultant knows that driving traffic to a website is only half the battle. An important part of internet marketing is getting those people to take an action on your site, such as buying a product, making a phone call, downloading a white paper, trying a demo, etc.  The process of getting people to take action on your site is known as conversion optimization. 

Optimizing for conversion involves creating clear on page copy that quickly provides visitors what they seek. It also helps to make obvious what is meant to be accomplished on a site / page. Often changes in calls to action, and providing comparisons offers increase the likelihood of a person to take an action.

A Rochester internet marketing consultant is like a general practioner. He’ll take a more holistic view of your internet marketing program, optimizing not only traffic generation but the ability of your site squeeze additional value from that traffic.