In the digital age, a significant number of businesses have established an online presence, offering their customers the convenience of shopping from the comfort of their homes or offices. This expansion also allows businesses to reach new customers in geographical areas they previously couldn't service. However, many businesses mistakenly believe that traditional marketing principles do not apply to the online realm. This article aims to debunk this misconception and provide practical tips for successful online marketing.
When you set up a physical store, you carefully select the location, ensure adequate space, and provide necessary facilities like parking. You design your store professionally to display your merchandise in an organized manner. You create professional letterheads, invoices, envelopes, and business cards to convey a serious business image. You invite friends, family, customers, and suppliers to your store's inauguration and regularly advertise in local dailies, weeklies, and Yellow Pages to generate new business and build goodwill.
However, when it comes to launching an online business, many entrepreneurs neglect these crucial steps, believing that simply building a website will attract visitors. This couldn't be further from the truth.
It's essential to understand that your website's primary visitors will be your existing employees, friends, family members, customers, and suppliers. Their feedback can help improve your website's content and navigation. Therefore, it's crucial to include your website address and email ID on all printed materials that leave your office.
Consider creating a signature for your emails that includes your company name, contact address, phone and fax numbers, email address, website URL, and slogan. This way, every email you send will carry your message and contact details, generating more traffic to your website.
Search engines are a significant source of web traffic. However, not all websites are listed on search engines, and it can take between 8 to 12 weeks for a website to be listed. Many services offer free submission to search engines, but many businesses fail to take advantage of this.
Just as businesses in the financial sector in the USA prefer to have their offices near Wall Street or in Manhattan, your website needs to be where your potential customers are looking - on search engines. If a prospective buyer searches for your products, they might find your website only if you've submitted it to search engines.
To increase traffic to your website, start by including your full contact details, including URL and email ID, on everything that leaves your office. Your website URL and email address should be included on:
By following these tips, you can start driving well-targeted traffic to your website and achieve online marketing success.
