Social Advertising: Selling On Social Media… With Free Content
Today we will talk about using your free content to sell your products or service to your customers. This is a little known tactic, and often misused by local businesses and underground entrepreneurs. After this reading, you should have a good idea on what to post on your social networking sites.
You may have heard before that you want to use your social advertising platforms as an avenue to demonstrate your expertise, and give your customers an incentive to buy from you. It's important that you are growing relationships with people, and nothing will hurt you more in the long run than having your social networking sites look like long sales letters. But I have a confession to make...
You do want to give away free content, BUT you want to make sure it's always content that is giving people the idea that they need your product or service. I see a lot of mistakes made in selling on social networking platforms, so I developed a little tool that will help you promote your business online. Let me explain to you the underlying principles to this, you'll want to do what I call, the Four Sparks:
* Spark their Attention - Figure out what your client desires, and then give that to them in free content.
Make sure you incorporate all four of the sparks. It doesn't matter if it's done in one post, or multiple posts, as long as you have all of the elements in place. Make sure that people understand that your expertises are the best solution to their problem.
So... We're still giving away free content... Just doing it in a way that can “spark” social advertising. Try and figure out how you can implement the Four Sparks for your company, and then get to work on your social advertising! Remember, subtlety is key here, people hate to only read sales related posts on a social networking page, and will quickly move on to someone else. Your goal is to slide under someone’s “sales radar” with social advertising. Unlike direct advertising, social networking websites are designed for indirect sales.
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ABOUT THE AUTHOR
Jerry Nihen runs the popular website Jay Nine's Social Media Marketing. Want to learn more ways that social networking can benefit your business? Discover the secrets behind social networking for businesses, brands, politicians, and more at http://www.jayninelessons.com