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This morning I logged onto Spotify and got into the festive spirit with Michael Bublés’ Christmas album. I didn’t realise at first until someone ‘Liked’ my playlist that it had automatically shared what I was playing to my Facebook friends.
The Spice Girls. Sappy love songs. Hansen?! Some things you’d rather keep to yourself. So, with this in mind, I wasn’t a huge fan of automatically sharing my music with the world.
Some people like to share everything, from what they eat to when they put the Christmas decorations up. ‘Sharing’ for some may be an automatic process, you like something, you share it. So how are businesses meant to filter through some of this pointless noise and grab the attention of potential consumers?
4 billion things are shared on Facebook. Every day!
By 2014 this has been predicted to go up to 32 billion. (Soshable)
With inboxes swamped and feeds constantly updating, it can be difficult to keep up. I skim, delete or bookmark some things for a later date and most people will only pay attention to certain information they deem important and block out the rest.
As a user, I am sometimes blind to content and ‘shared’ pages on Facebook or Twitter. The influx of content being shared and updated on Twitter and Facebook feeds can sometimes be overwhelming and it’s hard keeping up.
I do share things with others that I feel passionate about, this week it was Yankee Candles. When I asked my partner if he’d seen the link I’d shared for these, his response was ‘I thought it was Spam,’ so it was completely ignored, just as with a lot of other posts on Facebook.
Be Heard
The number of people who view their friends and peers as credible sources of information about a company has dropped from 45 percent to 25 percent since 2008, according to the Edelman's Trust Barometer survey.
Getting heard is becoming more and more difficult for businesses through social media and it will only get harder, so try these tips and shout a little louder than the others.
Be Unique – Try and think of relevant and unique ways to catch the attention of your audience.
Listen and comment – Interact with your audience to generate interest from others, even if it’s controversial.
Know when to post - As our networks grow, it's getting harder to read everything. People generally read one or two pages of updates and check sporadically. I usually browse and pay more attention to updates when I have more time, in the evenings and on weekends.
Don’t be too loud – Try not to bombard your audience with too much, you’ll deafen them.
Trial & Error - Try different frequencies and look at what’s happening. Are you losing followers? Gaining? Maintaining? Are you getting positive, negative or no feedback?
Online sharing is not just about pushing your own content around but also helping others. Sharing is also the process of pushing others’ information around because the social media space is all about building a community. You don’t want to just share your own content and information over and over because eventually it just seems like too much self promotion.
Some of the biggest and strongest brands who have a large social reach don’t just focus on sharing their own material but also help to share information on others. They do this to reach new audiences that they might not have been able to reach out to with just their own content.
Taking the right approach to your online content sharing campaign could allow your business to be seen in a whole new light. Take the time to think about how you share your content online. Do you take a community driven approach or do you just move around your own content? Sharing is caring, so show your audience and your peers that you are a team player.
The social space is all about being social, so invest in the expertise of social media agency.
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