Social Media as the new avenue for marketing
Connecting with your friends and family through social media is old news. Social media is now the new shopping outlet. The world of technology is ever-evolving and its reflection is cast on the advertising sphere as well. Advertising has come a long way since the only venues for advertising for brands included printed flyers, brochures, ads on newspaper, radio, cable tv. etc. No longer do the marketers hold the cards, it is the consumers that run the show.
Why is social media advertising such a hit with shoppers?
New age advertising comprises personalized interaction between the product and the consumers unlike the old school traditional ads with their almost aggressive, “BUY NOW!” approaches.
Now the consumers want ads that are more subtle and not push or force them to choose a product. They want to feel like they are in control and that their desire to buy a product is coming from within them and not from the ads they see. They seek brands which make it as easy as possible for them to get access to the product and to buy it. Marketing on social media platforms makes it viable for brands to meet these demands through approaches like subliminal advertising and organic marketing. The advent of digital mobile wallets helps the customers to instantly buy products they see on social media through the in-app purchase options available at their finger-tips. Furthermore, customers get a transparent view of the products by the means of consumer reviews and recommendations from which no brand can hide or get away with. Swift customer support for any inquiry or assistance and instant response made possible on social platforms fetch more customer engagement. Customers now get to explore, read, check out the reviews of any product before making any (effortless) purchase and this has taken the world of marketing by storm.
How is social media helping marketers?
Marketers are there wherever the clientele is. Almost anyone who uses a smartphone is on social media and is online for the major part of their day and this hasn’t gone unnoticed by the marketers. The consumers spend most of their time on platforms like Facebook, YouTube, Instagram, Pinterest among others. Brands by employing artificial intelligence, acquire a lot of information about any user based on the content and information they share and consume, the ultimate ammunition for advertisers. This provides them with the biggest customer base all in one place, getting the same feed thus helping them increase their brand awareness and brand interaction which is cheaper and more efficient than the traditional methods. The brands are in constant contact with their consumers through different channels of social media, in such a way that the consumers can’t escape them. Additionally, it doesn’t hurt the marketers that people go to these sites to buy something and end up buying other stuff as well which they sometimes don’t even need. The success of social media is fairly visible and cannot be ignored. But the only downside is complications in calculating the ROI which is necessary to determine any campaign’s worth and success.
Social media marketing has caused considerable modifications in the marketing grounds. It involves forming close relationships with the customers rather than just carrying out a business deal. It is about bringing the business to the customers and they buy your products because of the connection they make with the products. Social Media is a revolution constantly undergoing changes and its future looks promising.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
I am Prameel Kumar and working in Digital marketing last 5 years. I love to write blogs, article and creative content etc.