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Social Media “Must-Haves” for Small Businesses

Perhaps among the most popular misconceptions for online marketing these days is that social media is only for big companies. Realistically, even a small business who wisely invests its time will be able to enhance customer loyalty and its traditional word of mouth marketing efforts.

Social media is an efficient tool for virtually any business niche.Retail stores, cafes, professional services, and even wedding planners can start building their firms online reputation, in addition to increasing brand credibility.The world of social media can make businesses more personable and accessible, allowing it to maintain long term relationships with their clients.Social media is a powerful tool for small businesses to increase their client database and enhance their referrals.Reasons Why You Should Join the Social Media Community Perhaps a good way to illustrate the importance of Internet Marketing and social media these days is through a story.Imagine yourself transported to the time of the Wild West when towns only had one store where the owner literally knew his entire clientele.The towns people trusted his products, goods and services.During the time of the Industrial Revolution, efficiency was valued more than personalization.People really did not care where the commodities came from as long as they were affordable and good.With the passing of time, the public mentality underwent a significant change.Modern consumers are now demanding the familiarity and personalization of the olden days.Consumers these days are wiser and are looking for credible online sellers.It is therefore vital for every small business to look beyond its desire to progress as a giant firm and focus more on individual customers.Luckily, in this new internet age, social media fosters customer relations quickly and easily.Engage in the Local Social Networks Local businesses which have storefronts can take advantage of local social networks like Yelp, creating a great impact on their customers.Yelp is a social networking site that features business listings with all the important information customers would need to find your business.Customers are also able to read and, at the same time, write reviews on your business.Todays consumers utilize social networks in order to find local businesses and heavily consider their online reputations when making decisions.People tend to search online for the best listings with credible consumer reviews.Jumpstart A Blog or Social Hub People who jumpstart their social media campaign usually focus on Twitter, Facebook and other social networking sites.But the development of a blog and social hub not only pushes your targeted audience to connect with you from other sitesComputer Technology ArticlesArticle Search, it also gives them good reasons why they need to visit your business site.Blogging and building can be time consuming but it is definitely worth the effort.Tweet via Tweeter So why is Twitter a small business necessity? It simply allows you to connect with your customers real time through mobile and desktop applications.The use of Twitter makes it possible for businesses to respond to their customers needs in an instant.A Facebook Fan Page for your Business Creating a business fan page in Facebook lets you build your own community.Your fan page status keeps your clients updated and engaged.Make sure you seek the help of a Boston SEO specialist to take care of all your Online Marketing needs.

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This article was written by Karen Barney.

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