Tactics to Use Social Media for Dollar Store Traffic Generation

There are many ways you can generate traffic for your dollar store business.  You can use traditional advertising methods such as billboards, television, and radio.  However, online methods of generating traffic to your store cost significantly less money, so you should think about using them.

Social media in particular is quite useful if you know what you are doing.  If you have never used social media sites before, then there will be plenty of things to learn.  Here are a few tactics to use social media for traffic generation to your dollar store business.

In order to use social media, you will need to establish an account on a few sites.  It is best to start out with highly popular sites like Twitter and Facebook.  Google+, LinkedIn, and even MySpace may be useful too.  Try not to sign up to too many social media sites at one time though. 

You do not want to stretch yourself too thing trying to use too many at once.  After signing up for a few sites you will need to start learning some of the basics.  Most social media sites share plenty of the same features but they are all a little bit different. 

It is not just enough to sign up for an account on various social media sites.  In order to see the results you are looking for, you will need to be active.  You have to establish yourself as a member of the community.  It would be more difficult to do that if you have five accounts on different sites.

If you want to generate traffic to your dollar store business you need to focus on getting as many people to follow you or become a fan as you can.  The more people you have on your list, the more reach you will have.  Your fans and followers will even expose your store to their friends by liking on Facebook for example or re-tweeting your tweets on Twitter.

You need to share as much information about your dollar store business as possible.  This is especially important whenever you are having sales since you will want plenty of people to come in to shop.  Although social media sites are great for advertising, you do not need to go overboard with your sales and marketing efforts. 

If people see that is all you are doing, they may unsubscribe.  Therefore, make sure to share useful information and actively participate in the community instead of trying to use it to generate traffic only.