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Ten Reasons To Put Promotional Gifts In Your Marketing Budget

You know how valuable business gifts are an excellent way to secure dealer loyalty. If you sell your product through a network of distributors, promotional gifts are a great way to cement your relatio...

You know how valuable business gifts are an excellent way to secure dealer loyalty. If you sell your product through a network of distributors, promotional gifts are a great way to cement your relationship with your distributors and make sure that your company gets preferential billing when it's time to make a sale.

  • A thank you gift to loyal customers is a great way to retain the customers that you already have. Make a point of acknowledging your return customers, and reminding them that you exist with promotional gifts that say “We value your trade”.
  • Put your name on everyone's back – or the top of their heads. T-shirts and hats inscribed with your company's logo are among the most popular and useful promotional gifts you can give away. Whether you use them in an employee incentive program or hand them out at a public event, you'll be increasing your company's exposure to the world.
  • Energize your employees with promotional gifts as incentives. Employees live on their commission and pay, but they really thrive on recognition. Institute an employee incentive program with promotional gifts and watch their productivity shoot through the roof.
  • Bring old customers back to the fold with a targeted “We miss your business” campaign. If you've got customers who haven't bought from you in a while, sending out a little token that says ‘come back to us' is a surefire way to remind them that you're a great company to do business with.
  • Increase your company's visibility. The little promotional gifts go a long, long way in ROI. A desk calendar with your company's name on it will put your name and number where it will be seen every day. Your name on the handy sticky note dispenser will remind them of your company whenever they see it.
  • Special events are more memorable when you include a takeaway promotional gift like a reusable canvas conference sack. Every time your gift is usedFeature Articles, it will increase the good will that you've invested in.
  • Source: Free Articles from ArticlesFactory.com

    ABOUT THE AUTHOR


    Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online supplier of promotional items and custom printed promotional products.



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