The Body of Public Relations

When broken down, public relations is really nothing more than a
set of parts placed together to function as a whole, not unlike a
living body. Each of these components performs a specified
function, so that when combined with the other parts, the
operation smoothly performs the task at hand.

Let's start off at the top. The head of your operation is the
strategy you choose to use. This falls under the two options:
targeted and non-targeted public relations. If you choose to
target an audience, this means that you will be appealing to a
specific group of people. Non-targeted public relations, on the
other hand, mean that you choose to appeal to the masses.

Targeting your audience is usually the better way to go, because
you already know that the people that will come into contact with
your efforts have an interest in whatever it is you are
marketing. This approach focuses on quality, not quantity, which
can usually bring in more results than the mass non-targeted pr
campaigns.

The arms of your pr consist of how you choose to get your
information to people. Press releases, public speaking, self
promotion articles, and media kits are a few of the ways that
many Public relations specialists go about getting their
company's name out there.

Of course, public relations need something solid to stand on,
which is where integrating pr comes in. By reprinting or reusing
articles and blurbs in your marketing that arose within your PR
campaign, you are ensuring maximum exposure. You can also turn
feature length articles into manuscripts and books about your
topic. This will establish your credibility as an expert in your
field.

Finally, the heart of your public relations might be the most
important bit of the PR body. Give your audience and offer. It
doesn't matter how much free information you hand out, many
people will not respond until they see an offer. Key components
of your offer are clean, persuasive language, as well as keeping
neutrality in the offer. This will give your customers a reason
to come back to you.

Integrating all of the components of a great PR campaign is a
surefire way to get your company's name acknowledged in your
field.