So many new ... come online, and so few ... part of it has to do with some of the mantras wehave repeated over and over.One of those mantras is back end sales.I don't think the high fa
So many new marketers come online, and so few succeed. Maybe part of it has to do with some of the mantras we have repeated over and over.
One of those mantras is back end sales.
I don't think the high failure rate of new online businesses is due to lack of back end sales. The real problem is they aren't making sales period.
I'm guilty myself. I tell new marketers to diversify, start a newsletter, and work on getting those back- end sales.
Well I've been wrong.
The first thing any new marketer should be focusing on is making a sale. The old adage is still true, "Even the journey of 1,000 miles, begins with the first step."
Find a good product and start making a few sales.
Once you've made a few sales, then you can add another product.
Start building your customer list.
Start focusing on making sales. Let your business build itself one sale at a time.
Make some walk around money.
Build your confidence.
Build your cathedral one brick at a time.
Forget playing leap frog and skipping steps. The first sale is the hardest.
Get that first sale under your belt and you're ready for bear.
Build your business at your pace.
It's your journey.
As the Taoist proverb says, "The journey is the reward."
John publishes the "Street Smart Marketing" newsletter. To subscribe mailto:streetsmart@rapidreply.net If you'd like to see how John uses this strategy to make money visit: http://johncolanzi.com