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The Importance of Online Marketing during a Recession

These are difficult times for businesses all over the world.  The current financial crisis has left many corporations – large and small – with lower revenues and shrinking budgets.  During these difficult days, it is absolutely essential that marketing campaigns reach their desired targets with frequency and efficiency.  And that is why, with marketing spend dollars so precious, that there has never been a better time to turn to the web as a means of reaching new customers.

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These are difficult times for businesses all over the world.  The current financial crisis has left many corporations – large and small – with lower revenues and shrinking budgets.  During these difficult days, it is absolutely essential that marketing campaigns reach their desired targets with frequency and efficiency.  And that is why, with marketing spend dollars so precious, that there has never been a better time to turn to the web as a means of reaching new customers.

Why Online Marketing is More Important Now than Ever

There are two primary reasons why your business needs to get online, in a hurry, during this recession:

·        Your competitors are already there.  This is no time to come late to the party.  With your competitors already online, they are established their web presence and authority and building solid rankings for the keywords relevant to your business.

·        It is the most efficient way to reach customers.  Send out 10,000 direct mail pieces and you’ll be lucky if even a handful get to your intended targets.  Create an optimized web site, and the customers who are looking for you RIGHT NOW will be presented with links to your site.

 

The Online Marketing Techniques you need to Implement

 

·         An effective website.  It all starts with a great website.  Your online presence should be an extension of your brand – offering visitors product information, answers to commonly asked question and an overall compelling experience that makes them want to come back time and time again.  Why it’s important during a recession:  Think of your website as a storefront with little overhead and a 24/7 cycle of operation that customers can visit any time of day or night.

 

·         Blog development – After your website, a blog is the best way to disseminate information about your business on the web.  Your company’s blog is a place to share industry news, spread viral content throughout the web and let customers interact with you and other people from around the world. Why it’s important during a recession:  Blogs are another inexpensive way to spread the word about your company online.  More people will find your blog thanks to search, which can drive them back to your core site.

 

·         Search engine optimization – Perhaps the most important aspect of web marketing in 2009 is search engine optimization (or “SEO”).  With SEO, you build the content of your site around a number of relevant keywords and phrases.  If done correctly and professionally, your site will then come up at the top of the search results for Google and Yahoo! when a customer enters those terms.  Why it’s important during a recession:  Hands down, there is no more cost-effective way to reach customers in a highly targeted manner.  The leads you will get from SEO are incredibly qualified because they represent individuals who are searching for your business right now!

 

 

·         Email marketing.  An email newsletter campaign helps you provide your existing customer base with news, information and offers surrounding your business.  They are also a great way to capture leads – when you place a sign up form on your website.  Why it’s important during a recession:  When times are tight, it is important to stay in constant contact with your customer base.  A monthly email newsletter helps remind them of your presence.

 

Times are tough, but there’s no need to panic or shut down your marketing efforts.  To do so would be highly counter-productive.  Instead, work with a professional to develop a cost-effective, targeted online marketing campaign that builds your online presenceArticle Submission, generate leads and increases sales.

Source: Free Articles from ArticlesFactory.com

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A Smart Internet Marketing Plan for Small Businesses.



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