The Relationship between Nike and Knight

To defeat Adidas and let a lot of people join in the team of Tigers, they decided to produce the low-price and high-quality shoes. Nike relied on the low-cost strategy and get profits from market advantage. Nike's trademark is private and lefts a profound impersonation.At the end of his study, Knight continued to pursue MBA degree in Stanford University, and Bowerman became a field couch in the university and designed the sports shoes. 1960, Knight graduated from Stanford University. At that time, as Knight referred in a report, a lot of famous or ordinary sport athletes shared a common goal. They all wanted to beat Adidas and make more and more athletes wear the track shoes of the Japanese brand called Tigers which owned high quality but low prices. Then Knight decided to seek for a chance after his graduation in Japanese. On the Japanese exhibition, Knight came across with the Japanese Tigers sports shoes factory. He claimed that he was a member of the Blue Ribbon Sports Company in U.S. Fortunately, the Tigers just needed an agent to open the American market at that time. So they granted the dealership to this young guy. Knight went to find Bowerman as soon as he got the dealership. They spent 1000 dollars and made the true Blue Ribbon Sports Company in U.S. and finally be the agency of Tigers. The "Blue Ribbon" here was just the predecessor of "Nike".The great company of Nike even had no warehouses at first. Knight put the stocks in his father-in-law's basement. He managed financial tissues and Bowerman concentrated on designing and they cooperated very well. Factual proof, his forecast of market was right. His low-cost strategy got a success.After that, the Japanese corporation put forward many unreasonable requirements and hit. So they made their minds to build their own company. He named it as Nike according to the Victory God of Greece. The name of Nike in the eyes of the West means lucky, which could be known and understand easily as well. They quickly launched the sports shoes named "Nike" with a beautiful trademark. Nike's trademark is quite particular and leaves a deep notion on customers. In addition, a prominent image of strength, speed and vitality of the sports shoes and further sporting goods could be found on the logo of Nike.In 2011, the Nike company released the fresh Air Max 2011. They looks very good and fashionable. The Nike Air Max 2011 is a strong addition to the Nike family when it comes to being a performance shoe but it's also one great looking model. Normal 0 7.8 Å 0 2 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}

Visit Nike Air Max 2011 or Nike Air Max 90, they are the most popular style in Nike Shoes.