Michael Port

The Single Most Effective Marketing Strategy to Get Clients and Marketing Professional Services

One of the main reasons that solo-professionals, service professionals and small business owners fail to build thriving businesses is that they struggle to articulate exactly what they do in this new vibrant, branded and authentic way…and most importantly what specific Invest-able Opportunities they bring to the table.

The Single Most Effective Marketing Strategy to Get Clients and Marketing Professional Services

The Book Yourself Solid Always-Have-Something-to-Invite-People-to-Marketing-Strategy is simply the most effective marketing strategy on the planet for the professional service provider.

Your services have a high-barrier for entry. They are rather intangible and expensive (whether you think they are or not) to a potential client. Especially to someone who has not used the kind of services that you offer or to someone who has, but did not have good results with other service providers. Unfortunately, that does happen and you have to manage for that.

People hate to be sold but they love to get invitations. Don’t you? What if I could virtually eliminate your need to sell with this one solution? Would that be exciting to you? I bet it would. In my first year of business, this one strategy literally doubled my income.

When I use The Book Yourself Solid 7 Core Self-Promotion Strategies: Networking, Web, Direct Outreach, Referral, Keep-In-Touch, Writing, and Speaking, instead of trying to sell something through these efforts, I use these self-promotion strategies to create awareness for the solutions I offer to the very specific urgent needs and compelling desires of my target market by making a compelling offer that has no barrier for entry.

Remember, it’s, "who knows what you know" that's important when attempting to Book Yourself Solid. Do you realize how many more clients you could be serving if they just knew what you had to offer? That you had the solutions to their problems, the answers to their questions, and the keys to their salvation?! Alright, maybe I’m getting carried away. But in order to promote yourself, your services and products, your ideal clients need to know what you know on a deep and meaningful level. They need to know that you have loads and loads of invest-able opportunities that are based on their urgent needs and their compelling desires. The best way to do this is to have at least one compelling offer that has no barrier for entry.
I’ve been offering a free tele-seminar every Monday at 12pm Eastern for a while now that helps people think bigger about who they are and what they offer the world (it’ll also help you get more client). I even gave it a name. It’s called The Think Big Revolution. Every week I come to this conference call (which can hold hundreds of people at a time) with a topic that will help those who call in think bigger about who they are and what they offer the world. Sometimes the topics are specifically related to getting more clients and sometimes they are related to other principles and strategies that will help the callers be more successful in business and in life.

But here’s the thing - membership is free And I invite everybody that I meet to join. I’d like to invite you. I bet you’ll love it. And if you don’t you won’t come back. It’s simple. You get an opportunity to participate in something that should add great value to your life and test me out at the same time. And for me, well, it’s fantastic because I don’t have to “sell” anything. I can offer really great value to the lives of potential clients and customers at no risk to them. And then they have the opportunity to ask me for more business help if they are so inclined. There are tons of ways that you can set up this type of ‘always have something to invite people to’ self-promotion strategy. You are only limited by the lining of your imagination.
Oh, if you want to join the Think Big Revolution go to www.ThinkBigRevolution.com and sign up there. See how easy that was? No selling, just a generous invitation.
Of the 93% of my clients who successfully book themselves solid each and everyone one of them used this strategy. And by the way, when I started doing these calls about 6 people came to the call each week. Now, there are over 5000 members of The Think Big Revolution.

Are you starting to get how the ‘always have something to invite people to offer works’? The value you add in your offer meets the needs and desires of the people you serve. This no-barrier-for-entry offer is the first stage of the Book Yourself Solid Sales Cycle. Then as you continue to build trust over time by offering additional value and creating awareness for the services you provide, you’ll attract potential clients deeper into the sales cycle; closer towards your core offerings.

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