The Trash Can Copywriting Technique

I had planned on sticking to absorbing totally new concepts today, but an idea hit me and knew I should let you know all about it.

Let me tell you the story:

Lately I’ve been putting in some really ridiculous hours lately and I decided to take the day to kind of take it easy, lounge around and watch a handful of videos (on copywriting, marketing, persuasion etc.)and maybe a few audio’s.

Deciding it was about time to take a a break for a bit, I walked downstairs to go outside and grab to find out if I had mail while my lunch was cooking.

Looking over my mail while the pizza was in the oven, I slowly made my way over to the trash receptacle. About the time I got about 1/2 way through my mail for the day, I thought of something.

I'm doing it! I'm really doing what other copywriters have told me about.

Have you ever tried to visualize your prospect or even current client standing over the garbage basket with a stack of mail in their hand?

You need to somehow grab their attention, just enough to get them to actually read your mail and not just toss it with all of the rest.

That is what I was doing, sorting the wheat from the chaff so to speak, and the only things that got my attention was a check and a business magazine.

Anyway, I just thought I’d let you know that if you’ve ever heard that phrase…they’re not lying!

People do indeed stand over the waste basket mail in hand and seperate it right there.

Which brings me to a very important point…

How can you grab a reader's attention and captivate them long enough to read it and not send it packing with the rest of the trash?

The answer is...Tell a Story.

If you noticed, at the beginning of this article I told a story, a glimpse into a few minutes of my actual life. You are still reading right now, most likely because you became involved in the story and wanted to know how it turned out.

This method is exactly what you need to use to involve your prospects and give them a reason to read on. Interest them in your message by telling them a story that they would be interested in. Start out by giving them something that involves them and makes them feel the NEED to read all the way to the end to see what happens.

Make the story as captivating as you can, and make sure you give a “hint” to your product.

Here is an example:

In your story you might explain a problem that someone you know was having, and then how the over came the problem, and how your product helped them.

That’s a very general copywriting technique, but I wanted this to be short and it got longer than I expected.

The Garbage Pail Copywriting Technique might seem very simple, and honestly, it really is but it has helped me out and I wanted to teach it to you.