If you are looking for a reliable digital marketing agency for advertising on Baidu in English, you probably have some knowledge about what Baidu is, what is its importance in China’s internet world, and what advantages it offers for businesses looking to expand in the Chinese market.
Now, you need someone capable and reliable who can take the responsibility of advertising on Baidu and successfully achieve desired results.
Well, finding a reliable, trustworthy, and capable partner is not an easy task as thousands of digital marketing agencies are out there, but you can find reliable one if you know what exactly to look for.
Here are five key tips for you to choose a reliable partner for Baidu advertising in English:
The first thing you need to ensure is that your digital marketing agency provides Baidu advertising services. Digital marketing is a vast field that includes SEO, SMM, PPC, email marketing, and other online marketing techniques. Make sure your digital marketing agency has specialization in Baidu advertising. There is no point of hiring a company for Baidu advertising which is an expert in social media marketing. Look for a company that boasts its expertise in Baidu advertising.
Ease of Communication
Communication plays a key role in choosing your marketing agency. You need a digital marketing partner who runs an advertising campaign on Baidu in the Chinese language as more than 90% Chinese users only understand Chinese but interacts with you in English so that you can maintain effective communication with your marketing agency. And make sure your agency is easy to reach and has multiple channels for communication and dedicated professionals to address client’s queries.
The Chinese digital landscape is quite a dynamic landscape. It keeps change from time to time. There are many things that one can learn only with experience, practice, and time. It takes some time to figure out advertising strategy that works. You need an experienced digital marketing agency that is well-versed with Chinese digital landscape and knows what works and what doesn’t. Look for a digital marketing firm that has at least three to five years of experience in Baidu advertising.
Physical presence in China
Look for a digital marketing agency for advertising on Baidu in English that has a physical presence in China and team of local digital marketing professionals that understand Chinese consumers’ behavior, personality traits, search patterns, and search engine trends, and knows China’s cyber law because you don’t want to get banned for advertising online. And make sure your agency has English speakers that can help you out with everything from translation to planning a marketing strategy.
As there is no standard licensing requirement to open a digital marketing agency, you need to rely on reviews, case studies, and previous success stories to evaluate the skills of your company. Read client reviews on sites like Clutch, Expertise, and other similar online platforms and request case studies. Have a thorough look at the reviews and case studies. It will give you a deep insight into the expertise of digital marketing agency you are going to hire for advertising on Baidu in English.