So people have come to your website, they’ve had a look around; maybes bought something from you or used your service. Are you converting them or will it take a bit more ground work?
Maybe they didn’t need your product or service at that time or they were just browsing, what you need to do is get them to sign up and build up an email list of potential customers who you can then base an email campaign around.
Step One: Build your List
- Use incentives - People are more likely to opt in if you give them a useful incentive. For example, you can offer entry into competitions, special services or discounts to customers who sign up for your email updates.
- Build up your email list using other sources -Keep your email list in mind when creating your other marketing material. It's well worth putting opt-in tick boxes for email information on all your paper-based marketing material.
- You can use your website as a powerful way of getting opt-ins too - it's always worth highlighting the benefits of subscribing to your email service and providing an online form to register immediately.
- Don't ask for too much information at the registration stage - lots of boxes to fill in will discourage people. Name, email address and phone number should be enough to start with.
- It's even more effective when you make offers available exclusively through your email marketing. You can then be more confident that recipients will check for the latest email.
You will then be able to email these people with special offers giving them a gentle reminder that you and your site are still out there - what are you waiting for - start collecting customer information today.
Step Two: Tell people about your business
As we all know, it is far easier to get work from your existing clients than it is to generate new business. But how many of your clients know about everything you have to offer?
You have probably got a whole range of services, products or complimentary services that your clients will be more than happy to get from you, they just were not aware you offered them. Of course if they were happy with what you did for them last time then they are much more likely to buy from you again as you’ve already started to build a relationship with them.
Step Three: Try it again.
This is untapped wealth and you could be missing out. So try Email marketing today with addresses you have and see what happens – it might take a couple of emails before you start getting any leads but that’s ok – email is free after all!
You should now have a basic understanding on how you can increase your conversions through Internet Marketingand Internet Marketing Newcastle. So what are you waiting for, start emailing your customers today.
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