Times Are Tough, Is Giving Free Items Away A Good Strategy?

The economy has been hard on people for several years now. One way that many businesses have worked to grab some attention is by offering free promotional items to customers. While each company must have advertising of some sort, you have to wonder if it does make sense to give items away. Promotional products are not cheap, and putting a promo product line together takes time and commitment.

It is the truth that folks will appreciate getting something for free. Often customers will choose one business over another because they are handing out something for free. The desire is that those individuals will pay for more while they are in there. For example, if your company gives away reusable coffee mugs to customers one week, it can also offer to refill them for a low price later. People buying the cheap coffee will also pick up other things they need for the day.

Not every promotional item needs to be put together and then given away for free. While keeping the cost down is smart with logo imprinted items, selling them will work if they look good. If you keep the profit to a minimum then folks will be more interested to purchase something. Promotional products that you want to sell will need to be usable in some way and should also be attractively designed while relating to your business.

There is such a huge variety of promo stuff available, that discovering something to relate to your business will not be tough. A lovely tall coffee mug with simple lines of color that go with your logo could be part of a gift basket from your coffee shop. Colorful reusable shopper bags can be designed in lots of colors and then printed with the company logo and images or designs that catch the eye.

The trick to making your promotional items worth purchasing is in the design of the item itself and how your logo and color combination make it more memorable. It also helps if your store or business has some sort of fans. People that go to at small, grassroots companies are proud to be supportive of such endeavors. Offering nice looking printed clothing, printed sturdy shopping bags, or some type of handy tool, gives customers a chance to show their allegiance to the rest of the world. It gets your company killer exposure while keeping current customers smiling.