Many overlook offline marketing strategies, but it can be a great way to expand your business. Take a look at these tips to help you get started.
By using offline methods to gather prospects in addition to the Internet, your chances of success will greatly increase. Not everyone you meet will be an avid Internet user, so it brings a strong advantage to have experience with other marketing techniques. Here are eight tips to develop offline strategies:
Tip #1: Create a flyer with your contact information as well as any special offers. Be sure to include your website address. Next, go to apartment clubhouses, housing developments or mobile home park offices and get their permission to leave your flyers in their office or place them on tenant doors. It’s strongly recommended that you offer either a discount on your product or service, or free gift to the office employees as well.
Tip #2: Make up special bags that include the following: your business card, your flyer, a discount coupon and something to advertise your current special. You can find many varieties of zip-locked bags at craft stores. Give the bags to cashiers, servers, bank tellers…etc. Take them with you wherever you go. It’s a quick and simple way to get the word out about what you do.
Tip #3: If you live in a college town, make efforts to reach the college students. Many dormitories have bulletin boards where you can post your flyer and info with permission. College students are always looking to make extra money.
Tip #4: Make connections with your local Chamber of Commerce. You may have an opportunity to participate in local business events. They might even have a publication that you could be advertised in.
Tip #5: Consider your local wedding supply stores, bridal gown stores, tux rental businesses, or caterers. Contact such places to see if they’ll allow you to leave your card with them, which customers can pick up.
Tip #6: Contact childcare facilities. They are also good places to leave business cards and flyers. Look for ways that your products or services can specifically benefit moms or children, and indicate such on your flyers.
Tip #7: Take advantage of special events or festivals in your community. It could be a county fair that offers inexpensive tables or booths. Such events are known for large crowds of people, which is a great way to promote your business.
While this list is definitely not an exhaustive one, by implementing just one or two it can open up doors to more opportunities.
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