Tips to choosing the right laptop bags

With more and more people using laptops for work on a daily basis, laptop bags are becoming increasingly popular as promotional gifts.There is a large variety of stylish and functional designs to choose from, ranging from single compartment laptop bags to more sophisticated multi-pocketed bags and backpacks. In addition to keeping computing essentials close to hand, other convenient features include extra storage pockets for CDs, mobile phones, pens, pencils, documents and business card holders. Laptop bags are designed to be sturdy and comfortable to carry, with cross over and strap handles. Most laptop rucksacks feature in-built shock absorption padding for added protection of the valuable contents.Graphics can be applied in a variety of formats but if the bags are intended as corporate gifts any branding should be subtle. If not, the promotional expense may be wasted if the bag is considered by the recipient too embarrassing to use. Discreetly branded laptop bags, however, will be well received and perceived to be of high quality – reflecting a company’s commitment to excellence.The actual choice of bag will largely be determined by the budget and the marketing objective. The profile of the target market will also have a significant influence as different kinds of laptop bags will appeal to different audiences. The promotion should be in keeping with the brand’s image and convey the right message about the company.With their combination of style, practicality and versatility, laptop bags are becoming the definitive promotional bag to impress and reward loyal customers.