Tips to choosing the right promotional bags

With such a diverse selection of promotional bags available, including business bags, laptop bags, promotional backpacks, sports bags, travel bags, tote bags and cooler bags, it can sometimes be difficult to know how to choose the right bag. First, work out the campaign’s approximate budget, and then check exactly what is and is not included in any quotations.Establish the marketing objective. Inexpensive promotional bags are ideal as giveaways to raise awareness at a trade show, whereas branded designer bags are more suited as corporate gifts to reward loyal customers.Get to know the audience. A good understanding of the target market’s interests and lifestyle will make it easier to identify what kind of promotional bags will have the greatest positive influence on them.   Remember that a quality brand requires quality merchandise, with poor quality products likely to have a detrimental effect on the brand. Promotional bags should therefore be in line with the brand’s current or desired external image.Be innovative. The most successful promotions are those that stand out from the crowd. A good supplier should be able to come up with an exciting range of original ideas.Consider the question of branding as this is often as important as the choice of bag. Options include screen printing, transfer print, embroidery, foil blocking or blind embossing. Finally, choose a supplier that places high value on providing a quality service as this can make or break a campaign. Promotional bags are a highly effective means of advertising for a company, but it is important to choose the right bag to meet the campaign’s objective.