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Tips to Establish Your Business with Search Engine Marketing

As more number of customers entering into the digital landscape, the role of search engines will become more crucial to your search engine marketing in China.

As the digital market in China has been dominated by Baidu, the largest search engine and an advertising platform in China, for foreign business to get started with search engine marketing in China, there are no other options to Baidu. With a market share of 67% and displaying more than 700k websites as per the latest data, to western enterprises, Baidu is as famous as Google in the West. People who want to expand their businesses in China should know that Google has been banned in this country due to the Great Firewall of China. So, when you aspire to be visible among the Chinese netizens, you have to use Baidu for getting the value of your advertisement in terms of paid searches and organic search results. This will help in improving your brand awareness, corporate identity, and your legality to over 1.1 billion users of Baidu.

When it comes to SEM (Search Engine Marketing), your PPC campaigns (paid advertisements) will be flourishing alongside online ads and the SERPs in China. Advertisers in China can able to attain a hundred percent performances of their business advertisements with competitive bidding prices depending on their quality score and higher ranking. To achieve success consistently, you need to keep in mind the following points.

Relevant keywords

The first step is to contact SEO experts in China who are aware of all the nitty-gritty of the digital marketing landscape. These people will help in opening an account in Baidu, prepare your website, and add pages that are interpreted in the Chinese language without which you cannot display your advertisement or site in Baidu. Moreover, they will also help you with business policies of Baidu that are very complex especially for foreigners. They will be studying your products, services, and business type and help in finding the most productive keywords that are an important part of your SEM success.

Incorporating Baidu Shangqiao

This brilliant tool has various features including group chat, microblogging, watching movies, online social games, and listening to your favorite artists that automatically enhance the increased drive to your PPC ad page. With this tool, users can also receive real-time customer support, asking for queries, sharing their experiences and much more. With increasing customer interaction, your business can achieve a higher CRT rate that will increase the quality score and get the advantage of bidding at a lower price. Shangqiao is efficient, user-friendly and the service is free of cost. Moreover, Shangqiao influences its users to experience significantly about your brand and boosts the worth of your advertisement page for search engine marketing in China.

Getting your ads displayed on the left side

Businesses that earn top quality scores are provided special access to allow their ads to appear on the left side of the page while those having a lower score are placed on the right side of the page. GenerallyFree Reprint Articles, the top five ads displayed on the left side and the top two on the right side will be getting more traffic or visitors. Here your SEO expert will help you to display the ad on the left for your SEM success.

Article Tags: Search Engine Marketing, Search Engine, Engine Marketing

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Westwin offers digital marketing services such as market strategy, search engine marketing, WeChat and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in China. To know more, visit

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