Alex Mandossian

Turn Your Prospects into Customers in Less than an Hour Using Teleseminars

I built my business using prospecting calls, and in this article I’ll explain how you can, too. A prospecting call is a way to turn your prospects into paying customers. These Teleseminars offer useful information meant to inspire prospects to buy your products.

What is a prospecting call? It’s is a way to turn your prospects – or people who are thinking about buying your product – into paying customers.

These Teleseminars offer useful information meant to inspire prospects to buy your products. Here's how it works: Each week or month, you conduct an “ask campaign,” where you ask your prospects what they want to learn about a specific topic that is somehow related to your product line. You answer their questions in the Teleseminar – and if you do it right, you convert them into customers. At the same time, their questions give you ideas for new products and new marketing approaches. In this way, your prospects are helping you to build a better business.

Another form of the prospecting call is to present an abbreviated form of an expensive program that you’re selling, with the intention of enticing them into buying the full program. That’s what I do with my Teleseminar Secrets program. I invite prospects to a free or low-cost preview.

During the preview, I give an hour-long overview of the eight-week program, including plenty of useful, actionable advice that people can put to work without buying anything extra - though it’s also beneficial for people who go on to buy the entire program. Since the people who buy the entire program will have had an overview of what it covers, they are learning some of the material twice and actually end up getting more out of it.

The prospecting call Teleseminar is weekly or monthly. I recommend you do it weekly. I did them on Tuesdays at a certain time. I would have about 20 to 30 people on those calls, again harnessing the power of one-on-many versus one-on-one. These Teleseminars should be content-rich. If they’re not, don’t bother.

You know what? People who listen to those calls would actually go and purchase from websites and hire me as a consultant. After 60 minutes with me, prospects started to believe in me and trust in my information product.

When I first started in the year 2001, I used to do three prospect calls in a day. I ended up doing over 250 of these things. But my efforts paid off – and they can pay off for you as well.

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