Twitter Offers Value For Internet Marketers
Twitter.com has become one of the most used social networking tools. It was originally designed for quick and easy casual online communication. But, Internet marketers have also found Twitter to be a dynamic tool for generating traffic to moneymaking websites.
What is Twitter? Well, on the Twitter login page it is introduced as: a service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
The concept of Twitter at first glance appears to offer a very unique method of communicating with people for casual banter. However, if you are marketing in any way on the Internet, this can be a powerful platform for providing information and for generating traffic.
When entering a message (known as a Tweet), the user is forced to communicate effectively, because the content is limited to 140 characters. It does not take long to figure out how to concisely get your Tweet across.
If Twitter is new to you, perhaps you have not yet grasped its true potential. It definitely has to be one of the best free traffic generators on the Internet. Its simplicity and accessibility has made this tool extremely attractive to over two million users, and that figure seems to be growing exponentially.
Once you register to participate on Twitter (http://twitter.com), you will begin to follow other Twitterers. But, the real key for you as a marketer is to generate your own followers. Thus, giving you the opportunity to get your message out quickly and easily.
As with any marketing headline, the goal of the Tweet is to capture the readers attention and lead them to where your moneymaker content is located (sales page, opt-in, article, etc). Within your 140 characters you hopefully entice the reader and provide a short hyperlink.
Beyond the linked message area, the perks of this site are multifaceted. The page begins with an automatic welcome that introduces you to the reader and invites them to become a follower. Next, in a personal information area in the upper right corner of the page you can embed a link to a web page and provide a brief bio.
Of course, if you are going to encourage folks to follow you (or to retain followers), your Tweets need to offer value. For the Internet marketer there can sometimes be a fine line between responsibly leading someone to more information or using a platform to blatantly spam an unwanted message.
Take the opportunity to promote your Twitter page whenever possible. Place your Twitter link on your website, blog, ezine, article signature box, and so on. For example, this is my link: http://twitter.com/davidschaefer, and I encourage you to become a follower.
Twitter.com includes a few more features not mentioned here – just visit the help section. And, everyday creative entrepreneurs are offering new products and services to independently support and expand the use of Twitter. The most important point is to take advantage of Twitters simplicity, effectiveness, and potential marketing reach.
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ABOUT THE AUTHOR
David Schaefer is a success coach and writes on the topics of personal development and Internet marketing. He offers a FREE Report on how to profit from a Ready-Made Internet Marketing Plan at http://InfiniteIncomePlanRevealed.com.
For more articles by Dr. Schaefer visit Success Is Achievable Now! and follow him at http://twitter.com/davidschaefer.