Understanding Mortgage Postcards

Marketing using mortgage postcards should be just one part of an overall successful marketing campaign. In a nutshell, you can think of sending a postcard as reaching out and touching your prospects.

When we talk about touching your customers or clients, we just mean to keep a sort of constant or regular contact with them. This is what will keep you on the center of their mind when people start thinking about their home loan.

Of course, mortgage postcards obviously can't convey every single detail of the mortgage business - and nor would you want them to. You might end up confusing, or worse, losing your prospect that way. Besides, just the mention of 'mortgage marketing' to some people can cause them to fall into some weird skeptical mindset. In a somewhat technical market it makes sense to keep things as simple as possible!

Keep in mind too that people tend to be very conscious about planning their finances, particularly in planning for their future. Right now hundreds of thousands of people are seeking out mortgage brokers and home loans, so how can you tap into that?

Well, mortgage postcards do hold a few advantages to other methods of promoting your services. Here's a few:

Mortgage postcards tend to get read and seen

Mortgage marketing postcards help you build your name recognition

Postcards often cost less than other marketing methods

You can track responses to the postcards easily

'Money' always attracts attention!

The thing that makes postcards so effective is that the postcard doesn't need to be opened.

All it takes is a glance for your potential customer to 'get' the message.

Think of it like a business card sent through the mail, but on a bigger scale.

Plus if you really want to go all out, you can use trial a high quality design or a powerful stock photo on the postcard.

People are more inclined to keep post

Mail out a thank-you card

So, if your mortgage postcards are attractively designed, then expect to see yourself on the fridge in more than one home!

Here are a few different approaches you can take with your postcards:

Mailing out SIMPLE mortgage marketing postcards

Mailing out a 'thank you' postcard

Sending a greeting card at a particular time of the year

Sending postcards for special occasions and birthdays

On the other hand, you might just want to have a postcard message with a laser-like focus, like this one:

Keep These Points In Mind

Here are some things to keep in mind when mortgage marketing:

Simplify the information so that customers 'grasp' the idea in a glance

Design attractive postcards that STAND OUT from the rest

Personalizing your postcards keeps you 'real'

Make sure clients can contact you EASILY