How to untap the market of single people
Every expert marketer would tell you that you have to identify a target market if you want to make sure that your advertising campaign accomplishes its goal of generating leads for your business. One of the reasons why you have to do this is because choosing your target market narrows down your focus and attention, so that you are able to provide a more personalized and responsive marketing effort tailor made to that group of people.
And one of the untapped goldmines is the single status market. Indeed, one of the often overlooked markets today is the singles group, particularly the single adult group of women. If you have not tapped this particular market yet, take a look at some of the statistics and it might just change your mind.
In 2000, a report was done by the Census Bureau showing the percentage of single women in categories such as those who never married, those who are separated, divorced, and widowed. Out of the total population of women, they reported that 25.1% never married; 2.4% are separated, 10.2% are divorced, while 10% of the total number of those whose spouses died is women.
As early as 2001, Census has reported that over 17 million women, alone and single, are living in the United States. This is a figure that doubled more than two decades before. They are single, without children, with ages ranging from 25 to 44.
In 2004, Census again showed that out of the 95.7 million unmarried and single people living in the United States, over 53% of that are women. And nearly half of that are registered within the ages of 45 and older. If you go back to that number in 2001, it confirms that the number of single, unmarried women almost tripled since then.
And reports show that they’re not holding back. More and more women are staying single as fast as you could count, not to mention that they are getting their own homes and live independently. Moreover, 1/5 of the population of the United States is single women, with 42% registered as voters.
This single women’s market is definitely a goldmine that should be tapped – fast. If you rely on statistics, you would see that this market group is continually growing at a fast pace. But wonder of wonders, no one has ever thought to tap this particular crowd.
Even politicians are missing the opportunity to convince them. No clear campaign efforts were made to attract the singles women group that in 2000 only 52 percent voted for the presidential election.
With these numbers, you’re probably wondering how it escaped your marketing efforts. The singles women market is definitely something you should look out for. Now is the time to rethink and restructure your marketing plan to include this untapped unit. So when it is time for you to send your print ad to your commercial color printing house, include in your own goal this particular group. It might just be the key to getting the results you have always wanted.
