This article provides a comprehensive update on the effectiveness of various online marketing strategies as of December 2000. It aims to guide you through the maze of online marketing, highlighting what works and what doesn't.
Avoid mass advertising to Free For All (FFAs) sites. These sites are rarely visited and your ad will only be listed for a few minutes.
Classified ad boards, even on popular platforms like Yahoo!, are ineffective for business opportunities. They are generally a waste of time.
This strategy doesn't yield significant results. You may get a few responses, but they don't guarantee sales. Free opt-in lists only work if you use a specific method, which can be found here.
This strategy is also ineffective. To make it work, you need to choose new lists, no older than a month, with fewer than 500 subscribers. Even then, you'll get fewer than 10 responses.
Ezine advertising is not effective unless you have a top sponsor ad in ezines with a large, loyal following and a weekly increase of at least 100 subscribers.
Solo ads in ezines don't work either. Veteran subscribers often ignore them, and only new subscribers tend to read them.
Unless your site already has a high traffic volume, banner exchanges won't work.
Banner ad campaigns require a significant number of impressions to make an impact. This can be expensive, with costs starting at $5,000 for 5 million impressions.
Submitting your URL to search engines is like trying to score a basketball shot from one end of the court to the other while thousands of others are trying to do the same.
Ad swaps are ineffective unless done strategically and in large numbers.
The only strategy that consistently works is attracting 100% guaranteed targeted visitors. Any company that can guarantee a specific number of hits within a certain timeframe is a winner. Once you have the traffic, it's up to you to create a confident buying mood.
Remember, the business with the most targeted visitors wins. It's your job to ensure everything on your site runs smoothly and to control your traffic.
In conclusion, the only way to succeed online is through 100% guaranteed targeted visitors.
