Use of Promotional Pens during Press Conferences

Professionals from print and electronic medium attend the press conferences and thus is the basic audience group to be catered. Although media personnel are believed to be objective in portraying their views, efforts to please them have no harm. Presenting them with items help in keeping them in good humour and give them a high-esteem feel. The promotional gifts, however, should be chosen keenly so that it does not seem to be a mere gift but bring out relevance to the occasion. One of the best merchandise competently suiting the purpose are personalised pens.

Let us see the significance in the use of promotional pens during press conferences-

Apt for the events:

Customised pens are perfect to be given away in press conferences. We know that journalists from television, dailies, other publications and government officials gather at the call of a business establishment. The views expressed by the company spokesperson are jotted down by them in their diaries, note pads and other such paper products. Gifting personalised pens is well justified in such a function. Offering them promotional pen before the start of the talk-over-the-table, at once puts the media reporters in the right mood. Gifts always elate their recipients and incites a feel-good-factor in them. The audience gets eager to try these new things and the promotional products receives their initial boost of promoting the company.

Create company awareness: 

The promotional pens, as their name suggest, are embellished with company identity on them. They may display the logo of the company, their tag line or any short message. The audience using these printed pens regularly have visual encounter with these branding components. Bringing the promotional pens into application time and again even after the end of the press conference, gets the brand image embedded in their memory. As pens are also widely used in households, the pens have all the scope to enter into the domestic arena. Having been utilised equally in both the professional and social network, the personalised pens spread the company awareness to an extensive range of audience. This ultimately aids in converting the company name into brand identity.

From the above discussion, you may get an idea of how customised pens can act positively towards your company. If you want to procure premium quality printed pens, scroll through the product page of online stores, one of the renowned online supply unit of articles.