Use Websites for Accountants & Inbound Marketing to Effectivly Promote Your Firm
As a successful expert CPA, starting your business from scratch is a fun, thrilling experience. A vital part of that work is to make certain that your brand new firm engages enough business to sustain...
As a successful expert CPA, starting your business from scratch is a fun, thrilling experience. A vital part of that work is to make certain that your brand new firm engages enough business to sustain itself through tax season. And of course, you will need to support your organization even further. The subsequent season is just as imperative for long-term growth. You need to evolve your business into a stream of revenue. This stream must be steady, and that leaves you little time for marketing. You need to ensure your success in the long term. To do this, you must learn how to successfully market your business.
Using the tired, outdated combination of interrupt marketing and outbound marketing techniques is both costly and ineffective, producing less than 5% effectiveness. Shifting your marketing funds to use more modern inbound marketing techniques is a much more solid strategy. This can have a large impact on your firm's growth. An important benefit of inbound marketing is that most methods are free to implement beyond your labor cost to produce them. This strategy offers you both more time to concentrate on your core competence of accounting, as well as more financial resources to dedicate to the long-term growth of your firm.
Creating a Blog
Creating and maintaining an accountant website blog is a great way to establish yourself as a thought leader and a subject matter expert in your field. Show off a little, but don't be too pretentious. Your blog is a great place to demonstrate your accounting expertise. Prospects will notice.
SEO - Search Engine Optimization
Optimize your website to increase your search engine rankings, establish domain authority, and increase your site's online visibility. Be sure that your content is optimized for the keywords under which you would like to rank on search engine results pages.
Use Social Media
Be sure to create social media accounts in Facebook and Twitter. This helps you network your firm and create a social ecosystem. This builds trust as it allows your prospects to see the people behind the business. Links from social media sites rank highly with search engines. This can help with search engine rankings for your website.
One added benefit of using Facebook is its feature-rich marketing toolset. Facebook has powerful advertising features for targeting. This allows you to offer specials to your Facebook fans such as coupons and discounts. Promotions such as these can take off on their own. They require very little work.
Video Distribution Sites
Creating effective videos for your website to share is a powerful way to add value for your audience. You can also use them to entertain. Your videos can be educational, such as how to prepare tax paperwork. They can also be customer references demonstrating how you helped a client achieve success. Videos also carry great weight in terms of search engine authority.
Article Distribution Sites
Blogging offers many benefits, and article distribution opens up a whole new channel via the web. This not only helps your rankings with search engines, but it brings interested leads to effective websites for accountants.
Inbound marketing is amusing. It is far less work to execute an effective inbound marketing campaign than a marketing campaign that employs traditional outbound methods. The expense of outbound marketing campaigns can be great. This is untrue with inbound marketing campaigns. An inbound marketing campaign brings consistent, long-term results as well.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Ken is an independant expert and original VP of CPASiteSolutions.com. His special area of expertise is promoting websites for accountants and using social media and Search Engine Optimization to help CPA and accounting practices grow their client bases.