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Using Real Estate Post Cards

Keen to buy and sell homes using realtor postcards?

Buying and selling real estate isn't just restricted to the drab classifieds anymore!

Keen to buy and sell homes using realtor postcards?

Buying and selling real estate isn't just restricted to the drab classifieds anymore!

In a day and age where there's barely time to check your mail, real estate post cards are a convenient way of getting information to your customers in concise tidbits.

There are three main types of realtor postcards that end up mailboxes:

Just listed - Announces all houses that are for sale, including house pictures.

These appeal to those who are in the market for a new home, or even some who aren't but are tempted by the good price or great looking property.

Just sold - They may seem redundant as the house has already been sold, but realtor postcards of this type have anywhere from 1 to 10 property photos of houses that have recently been sold.

These type of realtor postcards are to prove that the realtor is capable of selling, and can sell your house! Farming and prospecting - These kinds of postcards call out to potential and future home buyers and sellers to consider the realtor in question.

All My Real Estate Post Cards Have Sold Out!

An appealing guarantee or free assessment will usually be used to increase interest and name recognition. The keys to your new home!

Sometimes these can take the form of a seasonal card wishing you a happy holiday. The intent is still to get prospects, but does so in a more informal manner.

Here are a couple of examples of just listed and prospecting postcards used by actual realtors:

At those sites you can pick up postcards for any intent, be it to declare listings or just to say 'Happy Thanksgiving.'

There are some interesting websites that allows for straight mailing to clients once the postcard has been designed. Uploading a mailing list with an order skips the process of it having to be shipped to you first to do the work of sending them out!

Some other site makes real estate post cards very easy to use. Unlike mortgage and other similar markets, the only text often needed on real estate postcards is the realtor's name, number, and house prices.

Let the pictures do the talking!

Home buyers are smarter now and will appreciate a picture a lot more than tricky real estate language. Farming relies much more on the message than the pictures, but continues to keep it simple.

Rub It In

A catchy slogan, credentials, or any special offer that is provided is enough. It may seem cliche and rude, but repeated mailings really do work to keep a realtor's name on the tip of tongues.

When a real estate agent's name and face is on park benches, the side of every bus, or in your mailbox every week, their name will be synonymous with home buying and selling. Real estate postcards are one way to achieve this sort of local fame!

There are some of the different sorts of realtor postcards that may fit to your business.

Mortgage broker

Real estate agent

Apartment complex

Commercial real estate

Home real estate

House real estate

Realtor and real estate agency

Contemporary and modern real estate

Urban real estate

Luxury real estate

Coastal real estate

Another site that caters for realtor postcards is If you're after more personal or customized postcards then this site takes the cake.


Here you can design your own postcard, understand how mailing consultations work and get savvy on other realtor marketing tips before you print anything! Aside from being cost-effective, real estate post cards are definitely at the top compared to other real estate marketing strategies. They're flexible, highly visualPsychology Articles, and are often kept in a prominent place too.


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ABOUT THE AUTHOR can help you with your Every Door Direct Mail marketing postcard programs. We have helped thousands of businesses with their postcard marketing and we are experts in the Every Door Direct Mail program. Stan Coyle works at both Sonicprint and Simplified Way for Every Door Direct Mail projects.

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