Jason Pearson

Viral Marketing Explained: What You Need To Know

If you think of viral marketing in terms of a virus, you are on the right track.  It is like a virus in a good way, in the sense that once it starts growing it will not stop unless you interfere.    

Within the business of Internet marketing, growth is what you’re looking for.  Think about writing an eBook.  Once you give it to just three people and they pass it on to three people, the numbers will multiply over and over.  Pretty soon your eBook will be seen by hundreds of people, if not more.  Get the picture?

It can be so simple to spread your eBook around and there are different ways to do it.  One method is by an auto responder.  Another way is to offer it on your website.  Whatever method you choose, don’t sell it.  If you don’t give it away it will decrease the number of people who want it.  The more people who have it can usually be correlated to the more sales you make.

So, if your eBook includes careful placement of products and services you suggest, you can place links to your affiliates and watch the traffic.  You’ll experience growth from places you’ve never known about.

Now that you’ve seen the advantages of viral marketing, it’s important to be knowledgeable about some negative aspects.  Just as dishonesty exists in the traditional workplace, it exists online as well.  If someone gets their hands on your affiliate codes they can alter them to steal your commission.  But, there are programs that can help deter this from happening.  Cloaking is just one method, and it’s very accommodating.  It can come in the form of software or page re-directs.  How it works is that you can create a link similar to this:  http://www.domain-name.com/word. 

But, when someone clicks on it, they are redirected to a link like this:  http://www.thelongeststringofwordsandnumbers.com.  This will allow you to protect the affiliate code that you use as well as hide the ridiculously long affiliate link that is required by companies. 

There are far more advantages than disadvantages.  Just be sure to host your pages or use software that has re-direct type forwarding available.

To start out you will need web site content or eBooks.  So, if you don’t have significant experience in web copy writing, it is recommended that you find base articles and re-work to fit your page.  It will be of great benefit to you if you can build off of a foundation.

Consider becoming an author or a webmaster or both.  People are always looking for eBooks as well as information.  Viral marketing provides a great way to market very quickly.  Sharing comes naturally, which is a wonderful thing for this type of business. 

Invest your time in starting your business with a good foundation of careful planning and then sit back and wait for the results that you desire.  Once the virus effect takes over you will reap the benefits that only comes through viral marketing:  a rapid growth that will continue to grow and grow and grow…  

Article Tags: Viral Marketing

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