Many salons are cutting back on old school ads in favor of the web as more and more of their clients are logging on to find the hottest styles – and where to get them. A quick search yields dozens of salon marketing ideas. Knowing where to begin is the first step toward a solid salon marketing internet strategy.
Your web site is at the core of your marketing efforts. It's where you showcase your talents. Chances are you have one -- now it needs to be better. Search engine optimization boosts your online search rankings. An optimized site gets more clicks. It also allows you to target a region. In this manner, only people who are close enough to be your customers will see your listing online.
Your site must also have features to keep users coming back. Let them schedule online, offer coupons, or send out a news letter. In fact, a news letter is integral to your salon marketing internet strategy. It allows you to connect with each client one on one through style tips and articles. If you offer great content, your readers will look forward to hearing from you every day, week or month. Smart salon owners include coupons and special offers. A news letter shows how good you are. It also gives a reason to buy from you.
Directory listings are a good way to boost search engine rankings. Beware, because some ‘directories’ are link farms that can hurt your rankings. Post your site on business and salon pages that target your audience. Google and Yellow Pages both offer free listings. Many other sites offer listings as well. Do your research on the site before posting.
If done right, pay per click ads can boost your business. Google, Microsoft and others provide options to fit any budget. Most allow your salon marketing internet strategy to focus on a regional area so you are not wasting your ad dollars. Ads are keyword-based and most ad servers offer tools to optimize your campaign. This way you can tweak your ads to get better results.
Success depends on trial and error. Track your returns to see what works. Focus on what works and you will be able to maximize your ROI. If you would like assistance, many marketing firms offer internet marketing services. In general, these firms do a good job of getting your name out there. However, if you're willing to learn you can save money by doing it yourself.
Taking the steps listed above will start your campaign on the right track. Like any other business, salons can make money from online marketing if done right. Long term campaigns can be successful if you pay attention. Sometimes even the smallest change can make a big difference on the internet.
FREE Salon & Spa marketing DVD – watch this DVD and discover how to cram your salon or spa with clients eager to give you their cash.
Hair Salon Advertisements
What Do Your Hair Salon Adverts Say? When you see a hair salon advert, does it motivate you? A successful advertisement must communicate to ...
American Image Salon
American Image Salon Today the average American does not want to get a haircut. They look for a salon experience. They look to show a cert...
Nail Salon Business Plan
A nail salon business plan will help you see more clearly your goals and objectives, your financial requirements, potential problems you may face.&nbs...
