Weibo Advertising and its Benefits

Weibo or Sina Weibo is a microblogging website and one of the largest social media platforms in China. It was launched in 2009 and has over 450 million active users. It has been designed as a social media platform that aims to check incoming posts under control by blocking and tracking sensitive content. The platform’s versatility and sheer numbers make it a very effective and powerful tool to connect with Chinese consumers. If your plan is to enter into the Chinese marketplace, here are some benefits that you are likely to experience with Weibo advertising.Millions and millions of UsersWeibo has over 450 million users which are approximately four times the size of one of the world’s popular microblogging site that dominates the western part of the globe. Although Weibo uses the same features as used in the West, there are much more ways of connecting with the users.  It is very popular in China that means you can easily connect with people in every region of China, from rural markets to downtown Beijing.AffordabilityDespite its massive outreach, the rates for Weibo Advertising are very cost-effective when compared to similar platforms in the West. Once your company is approved and registered in China, the options are rates available for advertising are exceptional and you can the advertising tools available in the platform ensuring that every penny you spent is worthwhile.Surgical Advertising OptionsOne of the best advantages is you can be very precise in your demographic targeting with your advertisements. Therefore, if you are targeting male group between the ages of 17 to 35 in a particular geographical location, you can easily do that. It is applicable to any other demographic available. This allows you to use Weibo advertising to its fullest potential thereby reaching out to the right with the right medium.Enhanced SupportGiven the size of the platform, the brands operating there provided full support to their users. This is a cultural factor in China as Weibo users like to engage with the companies more than other social media platforms in the West. The support system of Weibo is responsive and helpful that makes the platform convenient to use and work on. Now, if you hire an experienced and reputed Weibo advertising agency, the work becomes even easier.Weibo advertising is one of the most effective and the most trusted ways to launch your brand into the Chinese market and experience huge brand awareness growth. As one of the world’s largest and most active social media platforms, Weibo will help you to connect with the right audience that the consumers will fall in love with your brand. For getting successful, it is wise to hire a reputable advertising agency that will help you strategizing and create a campaign that will let you connect with your exact demographics. In this way, you will not only be successful but at the same time, you will be having a blueprint for more success in the near future.