What is Field Marketing

Field Marketing is the use of highly skilled and trained field marketing professionals  to conduct brand-building strategic (long-term) or tactical (short-term) marketing exercises on behalf of clients. Field Marketing Staff are employed by a field marketing company, which in turn is contracted by the client to complete marketing activities.Field Marketing delivers results and ensures brand development in terms of accountability, visibility, availability and sales. The range of Field Marketing services a field marketing agency should offer includes:

• Auditing
• Sampling/Demonstrating
• Merchandising
• Sales
• Roadshows / Events / Experiential Marketing
• Mystery Shopping
• Data & IT
• Support Services
• Benefits of Field Marketing

Face to face contact with the targeted customer is arguably the most effective way to reach them and outsourcing different aspects of field marketing can save companies millions of pounds. Field Marketing companies are able to offer complex and comprehensive support to a range of marketing operations, such as counteracting a competitor’s campaign or increasing market distribution. Extensive knowledge of different industries as well as an efficient and multi-skilled task force makes these specialist companies ideal for ongoing nationwide promotions as well as one-off campaigns in small towns. Field Marketing allows fast and flexible solutions to the dynamics of the changing environment that is tailored to the needs of the client’s market. Each campaign is individually designed to meet the client’s objectives, so the reality is that any campaign might well involve two or more of the core disciplines. Thus FM works hard to maximise the client’s budgets and give as much pay back as possible.