Are your sales where you want them to be? No? What should you do first to build sales? First, assess where you are. Your answers to the following questions will put you on the road to increasing your ...
Are your sales where you want them to be? No? What should you do first to build sales? First, assess where you are. Your answers to the following questions will put you on the road to increasing your sales.
Question #1 - What have you done so far to market your business?
Set aside ten minutes, grab a pen and paper, or a keyboard and write it out. Writing out what you have already done is key. Once you write down what you've done, you may see overlooked techniques you can implement.
Question #2 - How many leads do you get each week?
If you have a store or website, your leads are your visitors. Many business owners don't know this critical number. They assume that if they have low sales, they just need to build traffic. They could be throwing money away. Here's how:
Imagine spending money to bring visitors to an online store that looks unprofessional or where visitors can't find what they want. Most, maybe all of the visitors leave without buying. The same money that is spent on bringing more traffic would be better spent making the website work or look better.
Question #3 - How many leads become your customers each week?
When you know how many people visit each week and how many become customers, you know a very important number. This number is how well you convert visitors to customers. Is it 1 in 100? 20 in 100? Maybe it's 1 in a thousand. Can your business do a better job in converting visitors to customers?
Question #4 - Where do your visitors come from?
Which ads are sending you leads or visitors? Which websites and email newsletters are referring visitors to you?
Question #5 - Where are your SALES coming from?
At first glance, this seems to be the similar to "Where do your visitors come from", but it's not. Website A may refer a thousand visitors and give you 0 sales. Website B can refer a hundred people and 20 buy from you. You'll want to find more Website B's.
Question #6 - What measurable outcome would you like from your marketing efforts?
Lots more sales! Of course. But how do you hit this target? What are you aiming for so you can get more sales?
You can't hit what you're not aiming for. Would you like more visitors, more leads, and more phone calls from people who want what you have to offer? Or, if you're already getting plenty of inquiries, would you like to close more sales? Or would you like more current customers to buy again?
By evaluating what you have been doing, you can get on track to marketing better and building sales.