You are more likely to make a puchase witha "step by step system" because a lot of people like order and flow and it is easier.
Have you noticed that when you're presented with a "step by step system" you're much more likely to make a purchase? That's because most people crave order and flow. A system makes it much quicker and easier for people to solve their problem,
especially when compared to trying to figure out on their own what to do first, second, etc.
With so much on everyone's plate right now, no one wants to have to stop and think about how to get started. By turning your service into a system you're telling your clients, "I've done the work for you, so you don't have to." People love that approach and quickly respond by purchasing your offer.
Plus, people are leery of making mistakes so following a system gives them reassurance that others have had success following the same steps. This makes it easy for your clients to see how they can create results similar to your other clients, which is a big comfort to them when considering purchasing what you offer.
But for creative entrepreneurs, figuring out HOW to turn what they do into a system can feel daunting. Creative people aren't always natural "systems thinkers." In fact, most creative types think every client situation is different, and therefore requires customization.
Well, let me assure you that ANY service -- even one provided by the most creative entrepreneurs -- can be turned into a simple system that makes it a snap clients to WANT to say "yes" to.
Here are four simple tips you can use right now to transform your service into a marketable system. What this means for you is you'll have clients quickly and automatically understand HOW you can help them, which results in new business flowing steadily into your business...even in THIS economy!
Tip #1 Think Of What You Do FIRST With A Client
I bet you have a first step you know you’re clients must go through in order to get great results with you, right? Great! That’s the first step of your new system. Now just keep asking yourself “What needs to happen next?” and you’ll quickly create your remaining steps.
Tip #2 Aim For The Ideal Number Of Steps
More than ten steps is daunting. I recommend sticking with popular, easy to digest numbers such as three, five, seven or eight. Nearly every service can be summed up into one of these numbers (or broken down into more detail if you need it).
Tip #3 Focus Each Step On The “WHY,” Not The How
If you’re clear on WHY each step is important you’ll automatically focus on the benefit, or result. So when you’re having a conversation with a prospective client (or writing sales copy for your promo pieces) you’ll put your emphasis where it counts…on the results!
For example, in my marketing coach certification training program I teach my students step by step how to help their clients create their fee structures. I share with them that the reason this is vital to the success of their marketing coach business is because coaching their clients to charge more is a quick and easy way to build tremendous credibility and value in their clients’ eyes. Hear how powerful that result is?
Tip #4 Name Each Step To Match A Specific Result
This is not the place to get clever or cute with names. Stick with basic, plain language. For example, let’s say you’re an herbalist. Your first step may be to “Assess Your Needs” and your second step may be “See Which Herbs Are Perfect For You.”
Without A System Your Services Can Seem Disunited; WITH A System You’ll Suddenly Be Elevated to Expert Status
All experts have transformed their knowledge into repeatable systems, so take a cue from them and create your own step by step system. Give it a try and see how much easier it is for your prospective clients to understand and WANT what you have to offer!
