We’ve all heard that ... should be an integral part of ourtotal ... plan but what is ... And is it the samefor off-line ... as it is for on-line ... The answerto both
We’ve all heard that networking should be an integral part of our total marketing plan but what is networking? And is it the same for off-line marketing as it is for on-line marketing? The answer to both questions is yes. Many Internet marketers venture off into classified ads, opt-in mailing lists, and postings of all sorts. Many times the traditional networking ways of off-line marketing are forgotten. So, what is networking in the traditional marketing sense, (NOT networking marketing or MLM programs)?
Simply stated, networking is contact to establish relationships that can lead to business. Sometimes the path to business is direct; other times it is indirect such as referrals. The person you know knows someone else who needs your products/services.
Networking means making these contacts and building on them by talking with people about what you do and who you are. It also is in turn, listening to them to see how you might assist them in what they do.
These contacts, the people you need to know or the people that can help you, might be right under your nose. To help build that list, answer the following:
1. Who has taken an interest in you lately or in the past? 2. Who have you been good friends with? 3. Who do you always talk business with when you get together? 4. Who has helped you or offered encouragement or advice in your business. 5. Who do you go to when you have a challenge or particular need? 6. Who comes to you for help? 7. Who do you idolize?
This list could go on and on but the general notion is we are already networking, networking is all around us and the people to build our network with are with us everyday.
The following list will detail at least 50 people that you can add to your network right now. This list is by no means exhaustive. It is suggested that you choose 1 or 2 people for a group of these and start making more of an attempt to put yourself in front of them. You will then determine whom you can help and who can help you. 50 -- Who do You Know – 50
1. Neighbors 2. Country Clubs 3. Fraternity Members 4. Electronic Contacts 5. Family Members 6. Former Employer 7. Former Customer 8. Current Customer 9. Former Educator 10. Scoutmaster 11. Attorney 12. Banker 13. Former Employees 14. Delivery Driver 15. Bartender 16. Politicians 17. Hobby Clubs 18. Real Estate Brokers 19. Travel Agent 20. Executive Recruiters 21. Postal Workers 22. Coffee Shop/ Bakers 23. Firefighter 24. Golfing Buddies 25. Law Enforcers 26. Friends 27. Celebrities 28. Social Organization Members 29. Doctors 30. Vets 31. Parents of Child’s Schoolmates 32. PR contacts 33. Auto Dealers/Service 34. Best Friend 35. Leads Clubs 36. Store Owners 37. Chamber of Commerce Members 38. Printer 39. Service Organization Members 40. Dry Cleaners 41. City/County Government 42. Health Clubs 43. Church Members 44. Hotel Concierge 45. Trade Organization 46. Kids Sports Coach 47. Investment Clubs 48. Accountant 49. Alumni Clubs 50. Teammates Parents
Knowing people who already believe in you and your company, people who will recommend you, refer to you and open doors for you can make the difference between marginal performance and great success.
Alfred J. Lautenslager is an award winning marketing/PR consultant, direct mail promotion specialist and entrepreneur. His businesses have helped hundreds succeed in their own businesses. He can be reached through the websites at http://www.prforprofits.com and http://www.marketforprofits.com
