Who Should Offer an Ezine?

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Thanks,
Judy Cullins
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Who Should Offer an Ezine?
Judy Cullins
©2001

If you are a professional counselor, consultant, coach, speaker,
seminar leader, author or other business professional, you need
to develop and offer one of the most powerful Online marketing
tools around-the eNewsletter, eMagazine, or ezine.

Your ezine's purpose is two-fold:

One-it should give your clients and potential book buyers
something that benefits them-tips, articles, resources and
special offers. Subscribers want information and they love a
bargain. Your ezine will offer all former clients, present ones,
and potential ones particular how-tos and other useful
information. In turn, your subscribers will become your loyal
supporters.

Two-Because of your generous sharing with your subscribers,
they will support you in turn, by forwarding the ezine to their
associates, thereby helping you sign up new subscribers. They
will also buy your books, attend your seminars and check out
your other services. The more targeted your subscribers, the
more chance you have of selling your products and services.
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Judy Cullins: author, publisher, book coach
Excerpted from: Write Your eBook or Other Short Book-Fast!
http://www.bookcoaching.com/products.shtml
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