Why Advertise At All?
Learn what the smart 'Big Boy' companies know about getting the most bang for their advertising buck. Because it is so simple, you may wonder why you never thought of it, too.
Strategies to formulate a media plan include the compilation and scheduling of print advertisements, radio and television commercials, website development and updating, e-marketing and other forms of digital media. Think of it as a media ‘road map’ that you follow to arrive at your expected destination successfully. Without a properly designed and executed plan, you may exhaust your time, money and energy without ever achieving the true objectives and potential of your business endeavour.
Small business owners have an inherent tendency to sporadically advertise their products and services. Apparently, they believe that advertising a couple times a year is more than sufficient. You might call it a ‘that’s that’ mentality...time to move on to the next task. With this approach, they might as well save their money and not advertise at all.
Top of Mind
The big boys know that competitors are always on their heels, waiting for a chance to lure market share away from them. When the customer is ready to purchase their next soft drink, it is vital that they instinctively think of buying the same product they have enjoyed for many years. The product must remain top of mind at all times. The only way to retain this coveted position in a consumers mind is with continual, consistent and effective advertising.
It takes some effort, research and talent to continually capture and retain a loyal customer base. The media plan you develop must also be geared towards attracting new prospects, converting them into satisfied customers. The ongoing nurturing of customers by using a planned and targeted marketing and media plan that is reviewed and updated annually, continually underscores your sales message with the frequency needed to remain top of mind when prospects and customers make their next purchase.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Bob Hoffman is a SEO Digital and Print Copywriter. He has more than 30 years business experience in management, sales and graphic arts and is currently the director of Pebble Ridge Corporation Pty Ltd trading as PRC Marketing.
Free Reprint Articles
You may reprint this article using digital or print media provided that you do not change the article. When you reprint the article, you accept and agree to indemnify Pebble Ridge Corporation Pty Ltd, trading as PRC Marketing and its directors, officers, employees and agents from and against all losses, claims, damages and liabilities which arise out of the use of the article.
To read other free articles, please visit our Articles Web Page.
PRC Marketing – Experience the Quality … Discover the Difference