Are you wondering why your online store isn't ringing up sales despite your efforts to optimize it for search engines? It's a common issue many e-commerce entrepreneurs face. There are several reasons why your website might not be generating sales, and we've identified eight of them. More importantly, we've also outlined simple solutions to these problems that you can implement right away.
Many entrepreneurs mistakenly believe that simply having a website will attract a flood of customers ready to purchase their products or services. Unfortunately, a passive marketing strategy might not yield any sales at all. Instead, consider an active marketing strategy where you proactively draw targeted visitors to your site. This could involve ezine advertising, article submissions to targeted ezines, and using free publicity tools like press releases.
If your website doesn't offer a straightforward and secure method for online ordering or doesn't accept various forms of payment, it could be a significant deterrent for potential customers. Consider setting up a merchant account that allows you to accept checks and all major credit cards and provides a secure website for processing transactions. ECommerce Exchange is one such provider that comes highly recommended.
If you're not capturing the names and email addresses of visitors to your site, you're missing out on potential sales. Start building a mailing list of interested prospects by offering a newsletter or a tips sheet related to your website's topic. Once your list grows, you can start sending commercial information about your products and services.
Offer as many contact methods as possible. In addition to email, include your phone number and, if possible, a fax number. JFax offers an affordable solution for receiving both fax and voice messages. Don't forget to list your physical address on your website as well.
Limiting your advertising to online platforms is a mistake. There are millions of potential customers offline who might be interested in your products or services. Include your URL and email address on all correspondence, and consider advertising on card decks that reach a targeted audience.
Joint venture endorsements can bring in more visitors and sales than any other method. This involves a list owner introducing and endorsing your product or service to their mailing list. This can generate a significant amount of sales due to the trust between the list owner and their audience.
If you're not following up with prospects who've asked for more information, you're missing out on potential sales. People often need to see your marketing message at least seven times before they respond. Consider using autoresponders to automate your follow-up process. GetResponse is a highly recommended tool for this purpose.
While this might work for websites selling a wide variety of products, it can give the impression that your business lacks focus on websites geared towards business. Instead, focus on one or two complementary products or services and offer lots of free, related information. This will enhance your credibility with potential customers and encourage repeat visits.
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